Netflix Projects ‘Squid Game’ Will Generate $891 Million in Value, According to Leaked Data

Netflix paid $21.4 million for the nine-episode series, which premiered four weeks ago, and the company estimates “Squid Game” will deliver more than 40 times that — an estimated $891 million — in what it calls “impact value,” Bloomberg reported Saturday evening, citing confidential internal data that someone provided to the outlet. The proprietary metric is a measure of a title’s economic contribution to Netflix based on subscriber viewing. – Todd Spangler, Variety »