Category Archives: Policy & Product

Free trials influence over half of OTT video service subscriptions

Parks noted that the recent decline in traditional pay-TV and growing popularity of OTT services have fostered the widespread belief that OTT subscribers are driven by simple economics. Even though it acknowledged that pricing certainly plays a role in decision making, other key reasons including content availability, ability to work with connected entertainment devices, and service features also significantly influence these consumers. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2NajBhf

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Charter and Disney are going to crack down on cable password sharing

The news release doesn’t get into details, but sources told Bloomberg in 2017 that Charter has been pushing programmers to offer fewer simultaneous streams and requiring customers to reenter their account credentials more often. According to that same report, Disney had already cut simultaneous streams from 10 to five in the ESPN app and had been considering further limits to just three streams at a time. – Jared Newman, Fast Company » https://ift.tt/2TFdZwO

Charter to distribute Disney streaming services

The deal is based on Charter’s future distribution of Disney’s streaming services — including Hulu, ESPN+ and Disney+ — to its Spectrum customers, and expands upon the previous deal which Spectrum TV will provide access to leading Disney channels. These include ABC, Disney Channel, Disney Junior, Disney XD, Freeform, ESPN, ESPN Deportes, SEC Network, Longhorn Network and the newly acquired networks of FX, Fox Life, National Geographic, Nat Geo Wild, Nat Geo Mundo and BabyTV. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2yZHZtD

LGBTQ Creators Sue YouTube Over Alleged Discrimination

In their lawsuit, these creators allege that YouTube regularly labels their videos as offensive or sexually explicit simply because of their sexual orientation. They also allege that their videos are regularly being demonetized, that YouTube changes their thumbnail videos, and excludes them from content recommendations, resulting in suppressed view counts. – Janko Roettgers, Variety » https://trib.al/eJIab23

Why Disney’s $13 Streaming Bundle May Be a Double-Edged Sword

At $5.99 a month with ads, Hulu has attracted 28 million subs, Disney CFO Christine McCarthy said Aug. 6, while ESPN+ at $4.99 monthly has 2.4 million. For an extra $2.01, consumers should flock to the upcoming bundle. “Subscriber growth at these services will be key to investor enthusiasm,” says Morris, despite them being a loss-leader, for now. McCarthy said to expect the DTC segment to lose $900 million in the current quarter alone, while research firm eMarketer projects Disney+ to go from a less than 1 percent market share in the U.S. at the end of 2019 to more than 9 percent by 2024. – Paul Bond, The Hollywood Reporter » https://ift.tt/33yiwFx

Sorry ‘OA’ Fans, But the ‘The OA’ Cancellation is Real

Despite an admirable effort from fans to “#SaveTheOA,” followed by an insistence that “#TheOAisReal,” the show will not be coming back after its cancellation. Though many fans believed the cancellation to be a ruse, a source close to the situation confirmed with Decider the show will not be returning to Netflix. – Anna Menta, Decider » https://trib.al/gd7Q2fn
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