Tag Archives: ad revenue

Up To 47% Of Streaming Ads May Not Be Delivered Properly

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Conviva’s Q1 “State of the Streaming TV Industry” report found that as many as 47% of ad attempts — between ad requests, selection, creative requests and delivery, and playback — were not delivered to consumers as intended. – Alex Weprin, MediaPost » https://bit.ly/2VeHnsN
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YouTube Just Demonetized Anti-Vax Channels

In addition to demonetizing anti-vax content, YouTube also introduced a new information panel pertaining to vaccines. Previously, information panels appeared on anti-vax videos that explicitly mentioned the measles, mumps, rubella (MMR) vaccine, and only described what the MMR vaccine is for and linked to its Wikipedia page. Now, a considerably larger number of anti-vax videos have an information panel that links to the Wikipedia page for “vaccine hesitancy”, where it is described as “one of the top ten global health threats of 2019” according the World Health Organization. – Caroline O’Donovan, BuzzFeed News » https://ift.tt/2tztQ3O

YouTube is ‘aggressively approaching’ solution to child exploitation controversy

This week, YouTube has further limited which videos some ads can run on and has applied those ad restrictions to millions of videos, according to a memo sent to advertisers, which was obtained by Adweek. The memo describes how YouTube is trying to protect children as major companies, including Disney, Epic Games, AT&T, and Nestle, pull ads from the platform. – Julia Alexander, The Verge » https://ift.tt/2IrqVEA

YouTube’s reviewing mistake could cost Shane Dawson thousands of dollars

The Internet Creators Guild, an organization dedicated to fighting for creators’ rights, noted in 2016 that “erroneous de-monetization will always result in significant lost revenue.” Plus, demonetized videos that aren’t seen as family-friendly may not be recommended. All of this means that Dawson lost out on a ton of revenue within those first 12 hours. Even if Dawson was making the average return on display ads ($2 per every thousand views), that means he lost out on $14,000 within those 12 hours. Dawson is likely earning even more than $2 per 1,000 views because of his popularity and influence on the platform, though. – Julia Alexander, The Verge » http://bit.ly/2WxpjMr

How Streaming Provides Advantages and Instills Trust, Pulling From Both Traditional and Digital Advertising

Streaming audio now reaches 43 percent of adults 18-plus per week, according to Nielsen’s Q2 2018 Total Audience Report. On-demand song streaming jumped 45 percent in the first half of 2018, compared with the year before, while video song streaming was up nearly 35 percent, according to Nielsen. Meanwhile, about one-quarter of Americans have listened to a podcast in the last month, Edison Research reports. – Brian Benedik, Adweek » http://bit.ly/2Axf95a

YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year, eMarketer Estimates

YouTube derives 73% of its ad revenues from video in the U.S., according to the firm, and represents 11% of parent company Google’s total U.S. ad revenues. While the eMarketer forecast also took a look at comparative spending on other social video platforms — including Facebook, Snapchat, and Twitter — it notes that YouTube’s revenues should not be regarded via one-to-one comparison given that, unlike the other companies, its traffic and content acquisition costs exceed half of its revenues. – Geoff Weiss, Tubefilter https://bit.ly/YTRevs

How Does “Twitch,” Amazon’s Video Game Streaming Platform, Make Money?

Common among video and streaming websites, Twitch integrates advertisements into its streams and on the sidebars of its website, which range in price from $2-10 cost per impression (basically cost per view). While Twitch has not disclosed the portion of its revenue generated from advertising, Newzoo predicts the video game streaming market will grow by 38 percent to $906 million this year and $1.65 billion by 2021, with sponsorships, advertising, and media rights generating most of that revenue. – Lucas Fortney, Investopedia https://ift.tt/2NqEIZd
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