Tag Archives: Ad

Amazon Boosts Spending 300%: Now Outspending Netflix As Top Streaming Advertiser

“Our recent OTT analysis showed that Amazon Prime Video has shifted to become the biggest OTT spender in the first half of 2019,” says Todd Krizelman, CEO of MediaRadar. “It also highlighted that Amazon Prime Video’s jump to number one can in part be attributed to the heavy promotion of its new original content, including increased investment in native advertising. In fact, its native advertising spend rose 5X, year-over-year, when comparing 2018 and 2019.” –
John Koetsier, Forbes » https://ift.tt/2OUzRFI
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Nintendo gobbles up summer ad impressions

Nintendo blows other companies out of the water when it comes to the gaming industry’s recent TV ad impressions, with 86% of all impressions for the June 16-July 15 measurement period. PlayStation takes second place with 11.1% of industry impressions. – Eleanor Semeraro, iSpot.tv via VentureBeat » https://ift.tt/30MNyYo

Spotify officially launches in India, with free music on-demand

The company said that for India, people using the free tier can play any song on demand, while people in other countries can only listen to songs on shuffle in the free mode. Additionally, it has built multilingual recommendations and specially curated playlists for listeners in the country. The streaming service is also offering a 30-day free trial of its premium service. – Ivan Mehta, The Next Web » https://ift.tt/2NunQ5i

Streaming Revenue Is Impressive, But Will It Ever Make Up For Physical Product Losses?

The point is that the recorded music industry still heavily relies on the income from physical product even though those sales are declining. In fact, the latest IFPI figures show that streaming only accounts for 38.4% of the industry’s total revenue. What’s more, physical product sales declined by only 5.4% last year, far from falling off a cliff. – Bobby Owsinski, Forbes » https://ift.tt/2Snpzu2

YouTube is ‘aggressively approaching’ solution to child exploitation controversy

This week, YouTube has further limited which videos some ads can run on and has applied those ad restrictions to millions of videos, according to a memo sent to advertisers, which was obtained by Adweek. The memo describes how YouTube is trying to protect children as major companies, including Disney, Epic Games, AT&T, and Nestle, pull ads from the platform. – Julia Alexander, The Verge » https://ift.tt/2IrqVEA
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