Tag Archives: Ad

Up To 47% Of Streaming Ads May Not Be Delivered Properly

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Conviva’s Q1 “State of the Streaming TV Industry” report found that as many as 47% of ad attempts — between ad requests, selection, creative requests and delivery, and playback — were not delivered to consumers as intended. – Alex Weprin, MediaPost » https://bit.ly/2VeHnsN
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Spotify officially launches in India, with free music on-demand

The company said that for India, people using the free tier can play any song on demand, while people in other countries can only listen to songs on shuffle in the free mode. Additionally, it has built multilingual recommendations and specially curated playlists for listeners in the country. The streaming service is also offering a 30-day free trial of its premium service. – Ivan Mehta, The Next Web » https://ift.tt/2NunQ5i

Streaming Revenue Is Impressive, But Will It Ever Make Up For Physical Product Losses?

The point is that the recorded music industry still heavily relies on the income from physical product even though those sales are declining. In fact, the latest IFPI figures show that streaming only accounts for 38.4% of the industry’s total revenue. What’s more, physical product sales declined by only 5.4% last year, far from falling off a cliff. – Bobby Owsinski, Forbes » https://ift.tt/2Snpzu2

YouTube is ‘aggressively approaching’ solution to child exploitation controversy

This week, YouTube has further limited which videos some ads can run on and has applied those ad restrictions to millions of videos, according to a memo sent to advertisers, which was obtained by Adweek. The memo describes how YouTube is trying to protect children as major companies, including Disney, Epic Games, AT&T, and Nestle, pull ads from the platform. – Julia Alexander, The Verge » https://ift.tt/2IrqVEA

Spotify will now suspend or terminate accounts it finds are using ad blockers

Spotify will take a harder stance on ad blockers in its updated terms of service. In an email to users today, the streaming music and podcast platform said its new user guidelines “mak[e] it clear that all types of ad blockers, bots and fraudulent streaming activities are not permitted.” Accounts that use ad blockers in Spotify face immediate suspension or termination under the new terms of service, which go into effect on March 1. – Catherine Shu, TechCrunch » https://tcrn.ch/2DkEDmL

Hulu Unveils New Pause Ad Experience – Hulu Press Release

Press Release: With Hulu’s new pause ads, advertisers no longer need to interrupt the storytelling experience to get their message in front of the viewer. The pause ad takes advantage of the natural behavior exhibited in streaming TV viewing today. It is non-disruptive and viewer-initiated, and appears when a viewer pauses the content they’re watching… – Jeremy Helfand, Hulu » https://hulu.tv/2TnaPwE

Commercials could nix Netflix viewing

The survey found that has found that 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. Furthermore, when asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of respondents still confirmed that they would tear up their contract as a result. – Joseph O’Halloran, Rapid TV News » http://bit.ly/2RT2jrO

PlayStation dominated gaming industry TV spend in December

PlayStation led with $38.1 million in estimated spend on 13 commercials that ran over 5,300 times, generating 1.8 billion impressions. “Journey Ahead” was the spot with the biggest budget (est. $7.7 million). The company prioritized reaching a sports-loving audience, allocating spend across networks including ESPN, Fox, and Adult Swim, and during programming such as NFL Football, College Football, and NBA Basketball. – Eleanor Semeraro, iSpot.tv via VentureBeat » http://bit.ly/2FvEjV6

Why media people are furious over Facebook’s bad video metrics

Now advertisers are suing over the company allegedly cooking the books and not disclosing this miscalculation. And media people are fuming about this development. Rightfully so: The media industry over the last two-plus years has been punctuated by an awful euphemism known as the “pivot to video.” With traditional digital advertising revenue flatlining, Facebook managed to convince online publishers that video would be the next media goldmine. The company jumped headfirst into the medium–changing its algorithm to favor moving images, while convincing both advertisers and publishers alike that a long-term, video-first strategy would be the answer to their revenue woes. – Cale Guthrie Weissman, Fast Company https://ift.tt/2PENDrQ
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