Tag Archives: AdExchanger

Terrestrial Broadcasters Downplay Size Of Streaming Audiences

photo: AdExchanger

Advertiser Perceptions conducted an online survey of 327 media decision-makers between May 11 and May 14. Responders estimated that AM/FM radio reaches 64% of Americans, but Nielsen data claims terrestrial radio actually reaches 93% of Americans weekly. – Liz Rowley, AdExchanger