Tag Archives: Adobe

Consumers spend 42% of TV time with OTT

New research from Adobe and [The Diffusion Group] shows that consumers now spend 42% of TV time with OTT services. […] 65% of this OTT time on the home TV screen is spent watching subscription video-on-demand (SVOD), 30% is spent watching free streaming services (also known as FVOD), and 5% is spent watching transactional streaming services (also known as TVOD). – Broadband TV News

YouTube has an 8K video (that almost no one can watch)

The clip’s called Ghost Towns and it’s a slow-panning journey through what looks like a recently abandoned mining settlement. Mountain View told 9to5Google that the 8K label was added earlier this year, but 4320p footage has only appeared pretty recently. The video description notes that Ghost Towns was shot using a RED Epic Dragon 6K camera in portrait orientation and to hit the higher resolution, some of the footage was upscaled or stitched together with Adobe’s After Effects suite. – Timothy J. Seppala, Engadget

YouTube says HTML5 video ready for primetime, makes it default

Everyone hates Flash, right? You have to install a plug-in, it’s resource intensive, it doesn’t work on mobile, and it causes all sorts of security problems. YouTube has been working on ridding itself of Adobe’s ancient Web plug-in for several years now, and while the whole site has been slowly transitioning away from Flash, today YouTube announced that it finally serves HTML5 video by default. Users of Chrome, IE 11, Safari 8, and “beta versions of Firefox” will all have a Flash-less experience. – Ron Amadeo, Ars Technica 
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Can TV Everywhere Proponents Face Down Stand-Alone Internet Services? 10/23/2014

There may also be some cracks in the TV Everywhere movement among specific companies — like Time Warner. Maybe you can call it covering their ass. Time Warner already has the popular HBO Go authenticated TV Everywhere app going strong. Then last week HBO announced it would also start a ground-breaking stand-alone subscription video-on-demand service. […] in a recent report, Michael Nathanson of MoffettNathanson Research said the stand-alone service combined with Time Warner’s continued selling of programming to existing SVOD services like Netflix and Amazon Prime signals one thing: “Time Warner’s support for the TV Everywhere initiative has waned.” – Wayne Friedman,MediaPost
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Nielsen Will Soon Rate Everything on the Web, From Videos to Articles

The new ratings, Nielsen says, can rank an online video next to a podcast next to an article. Unlike television or radio, the internet isn’t a medium that funnels just one format. The aim of Nielsen’s new ratings is to create a context to figure out what people care about online, regardless of what form it takes. The online rating system will combine Nielsen formulas with data from Adobe’s online traffic-measuring and internet TV software. Many of the largest traditional TV networks have already signed up, among them ESPN, Univision, Sony, Viacom, and Turner Broadcasting System, Inc. […] By pulling together data from online TV and video, games, audio, and text across all the devices used to consume all of that content, Nielsen and Adobe are looking for a way to take all of those fragments and piece them together to create a picture that makes sense the way old media did. Whether it will work is a separate question, but the impetus to try won’t go away soon. The old way made a lot of people in old media a lot of money. If someone can approximate the old way for new media, maybe more of that money will start rolling in, just like it used to. – Marcus Wohlsen,WIRED
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Online media, TV streaming rises 388 percent yearly: report

A new report released by Adobe on Tuesday, the Video Benchmark Report, suggests that more consumers than ever are turning to web-based media outlets in order to watch television, rather than relying upon traditional cable providers. After examining data from over 1,300 media and entertainment outlets, the tech giant found that while television consumption increased by 388 percent year-over-year, programmers also recorded an increase of unique monthly viewers by 146 percent YoY across browsers and TV apps. […] Adobe says that for the first time on record, smartphones are being used more often than tablets to watch online television content. However, game consoles and over-the-top devices (OTT) experienced the largest surge in share growth, rising 127 percent year-on-year. – Charlie Osborne,ZDNet
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Adobe brings “streaming” Photoshop to Chrome OS

If you deal with photos at all, Chrome OS has mostly been a non-starter because it has been missing one crucial piece of software: Adobe Photoshop. Today, Google and Adobe are finally fixing that situation, bringing Photoshop to Chrome OS. […] ,this is just a beta project. Initially it’s only going to be available to “US-based Adobe education customers with a paid Creative Cloud membership.” Photoshop won’t be a local app; it will be a “streaming version” of Photoshop. – Ron Amadeo,Ars Technica
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