Tag Archives: advertising

YouTube confirms it has removed some Trump campaign ads

Google also does not disclose specifics about why an ad may have been taken down. In the transparency tool, blocked ads are covered up by a message explaining that the ads have violated Google’s advertising policies, and links to a page outlining what Google allows and disallows on its platforms. But Google’s tool does not explain what specific policy an offending ad has violated. – Brian Fung, CNN » https://ift.tt/380zVt1

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YouTube needs to chill with its annoying Premium spam

Google’s efforts here have made sure I, and I bet many others, will never touch YouTube Music or YouTube Premium. I absolutely loathe both of these services to the point where I’m left swearing at my phone like an idiot, simply because these stubborn ads keep appearing on top of the YouTube videos I’m trying to watch. – Tom Warren, The Verge » https://trib.al/M0FbpqL

US advertisers will allocate nearly $7BN to connected TV in 2019

It forecasts that US advertisers will spend almost $7 billion in 2019 on connected TV ads, accounting for nearly 3% of US advertiser outlays. eMarketer forecasts that by 2023, advertisers will devote almost 5% of their paid media budgets to connected TV placements. That said, the PC-based ad market will likely be at the end of 2019 about three times the size of the connected TV ad market. In addition, by 2022, advertisers will spend more than half as much on connected TV as they do on PC-based digital ads. – Editor, Rapid TV News » https://ift.tt/32JkQbl [photo: eMarketer]

Disney Banning Netflix Ads

According to a report from The Wall Street Journal on Friday, Disney is banning all ads for Netflix on its multitude of networks. The piece states that Disney let its staff know earlier this year that it “wouldn’t accept ads from any rival streaming services.” This of course includes Netflix, as well as Peacock and HBO Max. Disney has apparently changed its mind on banning the Comcast and AT&T services, but the Netflix block remains in place. – Charlie Ridgely, ComicBook.com » https://ift.tt/30Ozih8

YouTubers expose how keywords like ‘gay’ and ‘lesbian’ lead to demonetization

https://youtu.be/ll8zGaWhofU

In a new video titled “YouTube’s Biggest Lie,” vloggers Nerd City, in collaboration with Sealow and YouTube Analyzed, tested out more than 15,000 keywords and phrases to see what would get a video demonetized. Changing the word gay or lesbian to “happy,” for instance, made the video ad-friendly. – Audra Schroeder, The Daily Dot » https://ift.tt/2ncRkvT [photo:Nerd City/YouTube]

TiVo Rolling Out Skippable Pre-Roll Ads for Retail DVRs

TiVo also confirmed that customers will be able to skip those pre-roll ads in much the same way they can skip commercials inserted in TV shows and movies recorded to the DVR. The change appears to be largely focused on retail devices running TiVo Experience 4, the company’s current-gen software and services platform. – Jeff Baumgartner, Light Reading » https://ift.tt/30exS41

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