Tag Archives: ampere analysis

Ampere: VOD driving solo viewing

New research from Ampere Analysis has found an increasing number of consumers no longer find watching TV with other members of their household particularly of interest. The research goes further to suggest they actively disagree that watching with others is important. – Julian Clover, Broadband TV News » http://dlvr.it/RPM0Ms

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Short-form streaming originals to boom

The study also showed that Facebook currently has the most short-form originals with a focus on news and current affairs, including daily broadcast news programme, Fox News Update. Short-form was also seen to be popular in Asia, and Hong Kong’s Viu came in second globally for the volume of short-form originals currently on their platform, most of which were reality or entertainment. SVOD leader Netflix has opted for another approach, preferring scripted comedies such as dramedy Special, sketch comedy series I Think You Should Leave, and coming of age comedy Bonding. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2t9bGc5 [photo: Facebook Watch logo]

Dedicated social video content commissions soar

Fundamentally Ampere believes that commissions for content from the social video platforms are an increasingly important revenue stream for digital studio groups. It noted that since mid-2018, the likes of YouTube, Facebook, and Snapchat have commissioned over 200 digital originals. The sector is almost certain to get a huge boost when Quibi joins the made-for-mobile fray in 2020, with over 80 scripted and unscripted titles already in development. – Rapid TV News » https://ift.tt/37IRZrg [photo: Ampere Analysis]

How will the six new SVOD players use original content?

[Sci-Fi & Fantasy and Crime & Thriller dominate scripted commissions] More than one quarter (27%) of scripted commissions across the six new services are Sci-Fi & Fantasy, followed by Crime & Thriller at 21%. These genres have proved particularly successful for Netflix and Amazon, so it’s not surprising these new competitors have prioritised the genres. HBO Max has Gremlins spin-off Secrets of the Mogwai, while Apple is combining Sci-Fi and Crime with Drama. For Disney+, Children & Family content will dominate alongside Sci-Fi & Fantasy. Disney+ originals are being used to drive early subscriber growth, leveraging well-known brands such as Marvel super-hero titles Loki and The Falcon & the Winter Soldier and Toy Story spin-off Lamp Life. – Broadband TV News » http://dlvr.it/RDGPS3

US broadcasters drop the pilot

Ampere believes that there are several reasons for the migration away from pilots including a rise of the ‘reboot culture’, where previous shows with established audiences negate the need for networks to order pilots and the escalating cost of content. As regards the latter, the analyst pointed out that as some series cost up to $20 million per episode, broadcasters could mitigate costs by ordering fewer pilot episodes. – Joseph O’Halloran, Rapid TV News » https://www.rapidtvnews.com/2019082957137/us-broadcasters-drop-the-pilot.html#ixzz5y4bHSVAP [photo: Ampere Analysis]