Tag Archives: ampere analysis

Dedicated social video content commissions soar

Fundamentally Ampere believes that commissions for content from the social video platforms are an increasingly important revenue stream for digital studio groups. It noted that since mid-2018, the likes of YouTube, Facebook, and Snapchat have commissioned over 200 digital originals. The sector is almost certain to get a huge boost when Quibi joins the made-for-mobile fray in 2020, with over 80 scripted and unscripted titles already in development. – Rapid TV News » https://ift.tt/37IRZrg [photo: Ampere Analysis]

Advertisements

How will the six new SVOD players use original content?

[Sci-Fi & Fantasy and Crime & Thriller dominate scripted commissions] More than one quarter (27%) of scripted commissions across the six new services are Sci-Fi & Fantasy, followed by Crime & Thriller at 21%. These genres have proved particularly successful for Netflix and Amazon, so it’s not surprising these new competitors have prioritised the genres. HBO Max has Gremlins spin-off Secrets of the Mogwai, while Apple is combining Sci-Fi and Crime with Drama. For Disney+, Children & Family content will dominate alongside Sci-Fi & Fantasy. Disney+ originals are being used to drive early subscriber growth, leveraging well-known brands such as Marvel super-hero titles Loki and The Falcon & the Winter Soldier and Toy Story spin-off Lamp Life. – Broadband TV News » http://dlvr.it/RDGPS3

US broadcasters drop the pilot

Ampere believes that there are several reasons for the migration away from pilots including a rise of the ‘reboot culture’, where previous shows with established audiences negate the need for networks to order pilots and the escalating cost of content. As regards the latter, the analyst pointed out that as some series cost up to $20 million per episode, broadcasters could mitigate costs by ordering fewer pilot episodes. – Joseph O’Halloran, Rapid TV News » https://www.rapidtvnews.com/2019082957137/us-broadcasters-drop-the-pilot.html#ixzz5y4bHSVAP [photo: Ampere Analysis]