Tag Archives: audience

Nintendo gobbles up summer ad impressions

Nintendo blows other companies out of the water when it comes to the gaming industry’s recent TV ad impressions, with 86% of all impressions for the June 16-July 15 measurement period. PlayStation takes second place with 11.1% of industry impressions. – Eleanor Semeraro, iSpot.tv via VentureBeat » https://ift.tt/30MNyYo

Beyonce’s ‘Homecoming’ Premiere on Netflix Drew 1.1 Million U.S. Viewers, Nielsen Says

On its premiere date (April 17), the concert film on Netflix reached 1.1 million U.S. viewers and garnered an average minute audience of 828,000 viewers, according to Nielsen. The film — following Beyoncé and her performance at 2018 Coachella, which paid homage to America’s historically black colleges and universities — received a similar average minute viewing audience over the course of the next few days heading into the April 20-21 weekend. – Todd Spangler, Variety » http://bit.ly/2Eb0jD1

Netflix is starting to wound the movie industry where it hurts most

Back-to-back double-digit attendance declines among young consumers seem to point to something deeper than which selection of superheroes hit the theaters in 2014. The worst fear of Hollywood is that the youth demographic is simply drifting away from old entertainment consumption patterns, seduced by video streaming on a variety of platforms and particularly the explosion of content on smartphones. […] Probably the worst threat to traditional movie business is the streaming cornucopia offered by Netflix. It’s bad enough that Netflix is offering a relatively broad range of TV series and movies produced by a variety of studios. But now, the company is ramping up its own content production — and much of it is aimed directly at young people between the ages of 12 and 24. – Tero Kuittinen,BGR
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TV is increasingly for old people

The median age of a broadcast or cable television viewer during the 2013-2014 TV season was 44.4 years old, a 6 percent increase in age from four years earlier. Audiences for the major broadcast network shows are much older and aging even faster, with a median age of 53.9 years old, up 7 percent from four years ago. […] For younger audiences, control over when and where they watch has driven the trend away from traditional television. Live television viewing was down 13 percent for all ages except for viewers 55 years and older, who are steadily watching their shows at their scheduled broadcast time. – Cecilia Kang,Washington Post
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