Tag Archives: AVOD

Amazon makes its music streaming service free with ads

Instead, Amazon’s free music service serves more as a way to upsell consumers by encouraging them to join Amazon Prime in order to remove the ads from their music. (Prime Music’s 2 million songs are an added perk of a Prime subscription.) This is Amazon’s true motive: lock in more customers to Amazon Prime, ensure they realize the value of the free shipping and other benefits, then get them to renew every year. Once a Prime member, people will shop more often from Amazon, which is where the retailer’s profits lie. – Sarah Perez, TechCrunch » https://tcrn.ch/2s15FOd

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US advertisers will allocate nearly $7BN to connected TV in 2019

It forecasts that US advertisers will spend almost $7 billion in 2019 on connected TV ads, accounting for nearly 3% of US advertiser outlays. eMarketer forecasts that by 2023, advertisers will devote almost 5% of their paid media budgets to connected TV placements. That said, the PC-based ad market will likely be at the end of 2019 about three times the size of the connected TV ad market. In addition, by 2022, advertisers will spend more than half as much on connected TV as they do on PC-based digital ads. – Editor, Rapid TV News » https://ift.tt/32JkQbl [photo: eMarketer]

Netflix Loses Title as No. 1 Bandwidth-Eating Application

In the Americas, Netflix’s share of downstream traffic for the first six months of 2019 was 12.9% — dropping from last year’s 19.1% share — putting it in third place behind HTTP media streaming and operator-delivered video. That reflects the growing consumption of other streaming options, both paid and free, with the biggest growth coming from operators’ own internet-delivered TV and video services (which accounted for 15% of downstream traffic in the region), per Sandvine. – Todd Spangler, Variety » https://trib.al/Cp8bMqq

Pluto TV Preps 24/7 James Bond Pop-Up Channel Ahead Of New Movie Launch

Timed to the ramp-up of interest in the super-spy ahead of No Time to Die, the 25th installment in the franchise due out on April 8, the channel will offer 18 Bond films in heavy rotation. The channel is slated to go live on Sunday. Dade Hayes, Deadline Hollywood » https://deadline.com/2019/08/pluto-tv-preps-24-7-james-bond-pop-up-channel-ahead-of-new-movie-launch-1202708426/

US broadcasters drop the pilot

Ampere believes that there are several reasons for the migration away from pilots including a rise of the ‘reboot culture’, where previous shows with established audiences negate the need for networks to order pilots and the escalating cost of content. As regards the latter, the analyst pointed out that as some series cost up to $20 million per episode, broadcasters could mitigate costs by ordering fewer pilot episodes. – Joseph O’Halloran, Rapid TV News » https://www.rapidtvnews.com/2019082957137/us-broadcasters-drop-the-pilot.html#ixzz5y4bHSVAP [photo: Ampere Analysis]

How to watch Cobra Kai and the original Karate Kid movies for free

Good news: As promised earlier this year, Cobra Kai Season 1 is now available to stream for free — no YouTube Premium subscription required. The only catch: It’s not streaming ad-free. (Use the time during commercials to practice your wax-on, wax-off moves.) – Rick Broida, CNET » https://www.cnet.com/how-to/how-to-watch-cobra-kai-and-the-original-karate-kid-movies-free/

Tubi to begin Australian operations

Customers in Australia will be able to access Tubi via Telstra TV, Tubi.TV, or through Samsung TVs, Apple TV, Amazon Fire TV, Google Chromecast and Apple iOS, as well as Android tablets and smartphones. The service will also be available via game consoles, including PlayStation 4 and Xbox One. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2UhrpPN
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