YouTube Stars to Interview President Obama After State of the Union
The PR move is part of Obama’s strategy to reach out to young Americans through YouTube stars’ millions of followers. In March the White House gathered YouTube personalities in a summit aimed at promoting signups for the administration’s health-care plan. Mota is a fashion and makeup vlogger with 8 million fans on YouTube; she was featured in an ad campaign YouTube ran last spring. Hank Green hosts popular show VlogBrothers, which has 2.3 million subscribers, with his brother John (author of “The Fault in Our Stars”). GloZell — self-described “Queen of YouTube” — presents interviews, comedy riffs on her life and song parodies to her 3.3 million YouTube followers. – Todd Spangler, Variety
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