Tag Archives: Brand

Netflix Ranked as No. 1 Fastest-Growing U.S. Brand in 2019

The streamer’s estimated brand value more than doubled over the past year, growing 105%, to $21.2 billion, per the study. Brand Finance calculates values of brands using a “royalty relief” methodology, which involves estimating the likely future revenue that are attributable to a brand by calculating a royalty rate that would be charged for its use. – Todd Spangler, Variety » https://ift.tt/2FHLFEp
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YouTube Announces Creative Suite So Brands Can Experiment With Ads

Announced at the Cannes Lions Festival and through Google’s AdWords blog, the new tools aim to measure advertisements’ effectiveness and let brands create controlled experiments to see how their videos perform with different variables. – Jessica Klein, Tubefilter https://ift.tt/2tkM4VS

12,000 Social Media Influencers, Mostly Women, Exposed by Marketing Firm Data Breach

UpGuard’s researchers discovered the database in early January and were able to quickly linked it to the Octoly, a French company which maintains a virtual office based in Manhattan. Octoly’s Amazon server was publicly accessible, meaning virtually anyone could view its contents without a password. Securing the data proved challenging. Compared to most companies whose sensitive data has been unearthed in this way, Octoly was strikingly slow to respond. – Dell Cameron, Gizmodo http://gizmo.do/RofBd82

Forget Taylor Swift: Spotify is facing a much bigger problem

Spotify itself has admitted, YouTube is already, easily, the biggest streaming music site on the planet, and that’s without it even really trying. The YouTube brand, which gets a staggering 1 billion unique visitors each month, might be in a stronger position to convert users into paying music subscribers than its parent company has been. The service will include the ability to watch videos without advertising, and the ability to save music for listening offline, the Financial Times reported. – John McDuling,Quartz 
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