Tag Archives: Campaign

Trump Buys YouTube’s Homepage For Election Day Ad Blitz

The ads will not target specific demographics, however. YouTube’s homepage displays the same ad for all users, at least in the U.S., and typically for an entire day. As the Trump campaign purchased multiple windows, it’s likely that different messages will appear on different days. So the ads will earn significant impressions on a continued basis leading up to Election Day. Now, the Trump campaign can consider other platforms as it fills out its digital strategy. – Justin Herrick, PCMag » https://ift.tt/37N5qW0

YouTube confirms it has removed some Trump campaign ads

Google also does not disclose specifics about why an ad may have been taken down. In the transparency tool, blocked ads are covered up by a message explaining that the ads have violated Google’s advertising policies, and links to a page outlining what Google allows and disallows on its platforms. But Google’s tool does not explain what specific policy an offending ad has violated. – Brian Fung, CNN » https://ift.tt/380zVt1

Pirate Party Runs Privacy Campaign Ads on YouPorn

photo: TorrentFreak

The Austrian Pirate Party is running a rather unusual advertising campaign on one of the largest Internet porn sites. Using an image of the Minister of the Interior the Pirates warn unsuspecting visitors that they might soon be being watched, a reference to a new mass surveillance proposal in Austria. […] The party says it chose the minister’s image because she is the driving force behind the escalating surveillance efforts in Austria, through the new State Protection Act and by backing the reintroduction of data retention, for example. – Ernesto, TorrentFreak

Midterm Elections 2014: No TV Cable? Candidates Struggle To Court The Cord-Cutter Vote

As the 2014 midterm elections heat up, candidates in states with the closest races are increasingly seeking out cable-less voters on places like Facebook, Pandora and Hulu — much to the dismay of consumers who thought their curated media world would spare them from the cyclical barrage of election-cycle campaign ads. “Am I the only one about ready to put my fist through the monitor every time one pops up?” one DataLounge commenter said of Hulu political ads. […] One way campaigns are adjusting to this shift is by purchasing ads directly from the cord-cutter favorites that are replacing traditional television and radio. In 2012, for example, Hulu saw a 700 percent increase in the number of political ads from previous election cycles. In the current election, Pandora Media Inc. is airing ads for roughly 400 campaigns, a spokesman for the online radio company told CNBC. – Christopher Zara,International Business Times 

Martin O’Malley Believes Wi-Fi Access Is A ‘Human Right’

Maryland Gov. Martin O’Malley (D) said “Wi-Fi is a human right” while comparing the generational differences between baby boomers and young people. […] “Younger people are choosing to live in cities,” […]. “They realize that connections to each other are making us better. That Wi-Fi is a human right. That proximity is important to entrepreneurship, access to capital and talent and diversity. There is an opportunity there for us as a nation to embrace that new perspective.” O’Malley is rumored to be laying the groundwork for a 2016 presidential campaign. – Amber Ferguson,HuffPost Tech
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BitTorrent: Our Users Buy 33% More Music Albums Online

To provide some examples of what it can do, BitTorrent Inc. has made a distribution and advertising deck with success stories. Thus far more than 10,000 artists have used BitTorrent’s bundles, generating over 100 million downloads which convert into real sales. […] BitTorrent Inc. notes that its community is 33% more likely to buy albums online, makes 34% more DVD purchases, watches 34% more movies in theater and is twice as likely to have a paid music subscription. – Ernesto,TorrentFreak
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