Tag Archives: CEA

Millennials Value Netflix More Than Broadcast or Cable

According to the [CEA/NATPE] study, 51 percent of millennials consider Netflix subscriptions very valuable, compared to 42 percent for broadcast channels and 36 percent for cable subscriptions. Young people are also more likely to stream a full-length TV program than watch it live on TV during its original air time or time-delayed on a DVR. […] The study also found that 90 percent of viewers say they watch television programming on a TV set compared to 85 percent of millennials who count a TV as their preferred screen for viewing that content. That’s still a relatively high figure but is likely to shrink given that the study also found that only 55 percent of millennials prefer to watch television on a TV set. – Natalie Jarvey, The Hollywood Reporter
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Study: Streaming Devices Poised to Dominate Viewing Preferences as 7 in 10 TV Viewers Stream…

Consumer Electronics Association (CEA) and NATPE commissioned the study, conducted by E-Poll Market Research, to evaluate the TV content distribution landscape, explore the dynamics at play against the background of exploding consumer choices and determine how consumers find TV content and view it across different platforms. […] “Our study confirms that the paradigm for TV content discovery has changed dramatically with increased availability and use of TV content streaming options,” said NATPE President & CEO Rod Perth. “With more than seven in 10 viewers in broadband households having streamed full-length TV programs in the past six months, there are opportunities for networks and content producers to reach and build audiences.” – Sara Bibel, TV by the Numbers 
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Tom Wheeler says FCC will vote on net neutrality on February 26th

Federal Communications Commission Chairman Tom Wheeler has announced that his office will vote on an official proposal for net neutrality on February 26th. “We’re going to circulate it to the commissioners on February 5th and vote on it February 26th,” Wheeler told Consumer Electronics Association (CEA) President Gary Shapiro in a public interview at CES. […] The FCC has said over the past few months that it has been exploring a hybrid approach to protecting net neutrality. It’s believed that this approach would use strict, utility-like Title II regulation on the parts of the internet that connect content providers, but the approach wouldn’t apply that regulation to the final stretch of the internet that connects to consumers’ homes. There, a lighter regulation would be used that would still allow prioritized fast lanes to be sold. The FCC initially began exploring that approach at the suggestion of the court that struck down its last net neutrality rules. – Russell Brandom & Jacob Kastrenakes , The Verge
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Cord-cutters shake up consumer electronics

Black Friday’s frenzied buying masks tectonic shifts in the $207-billion consumer electronics industry. Mobile devices are upstaging traditional TVs in what could be the biggest change in mass entertainment since television supplanted radio and the movies after World War II. 2014 could mark the second consecutive year of declines in television sales. DVD sales are plummeting and Blu-ray, once the industry’s great high-definition hope, has plateaued. Meanwhile, smartphones, tablets, and streaming-video services are surging as “cord cutting” from cable or satellite TV accelerates. More consumers now value mobility and sharing over the picture and sound quality that marked the home theater era of the 2000s. […] While television sales decline from their peak of 40.3 million in 2012, smartphone purchases have tripled since 2010, to an estimated 163.5 million this year. Since 2010, tablet shipments have skyrocketed almost 700% to an estimated 80.4 million units in 2014, according to [the Consumer Electronics Association] .- Howard R. Gold,MarketWatch via USA TODAY

Media Release: TV viewing via web set to eclipse the box

The report from the [Consumer Electronics Association], “The Market for U.S. Household Television Services”, states that the percentage of U.S. households relying exclusively on an antenna for television programming reception is about to be eclipsed for the first time by the percentage of households relying exclusively on the internet for TV content. The report, also revealed that nearly half (46%) of TV-user households reported that they watched video on either a portable computer or Smartphone in the last year , significantly up from the previous year which was 38%. While more than a third (34%) are watching on either a tablet or desktop computer, up from 30% the previous year. […] The study also shows that the percentage of U.S. TV households consuming at least some TV programming via the Internet has nearly doubled. Almost half of U.S. TV households received at least some television programming from the Internet in the last year, up from 28% a year ago. – CMO Australia