Tag Archives: cord cutting

OTT spend to propel global TV, video spend to $559BN by 2022

Regionally report also found that by 2022, North America will continue to be the largest TV and video market, the source of 38.7% of global consumer and advertising spend on TV and video. IPTV is set to buck the cord cutting trend in Western Europe where its providers are set to generate €9.9 billion by 2022, a 15% increase from 2017. Strategy Analytics believes the rival technologies are all see revenues decline over the next five years, with the cable industry set for a net loss of €987 million by 2022, pay satellite (net loss of €187 million), and pay DTT (net loss of €125 million). – Joseph O’Halloran, Rapid TV News https://ift.tt/2MM21x6
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YouTube helps advertisers target TV cord cutters

YouTube has revealed that it will soon give advertisers the chance to target viewers who either watch little in the way of conventional TV or watch YouTube on TV. To begin with, it’s introducing an Google AdWords category called “light TV viewers” — that is, cord cutters who watch most or all of their video online. In the months ahead, YouTube will also give a range of advertisers the option of targeting TV screens, not just mobile devices and PCs. – Jon Fingas, Engadget https://ift.tt/2raGhlL

Apple TV and Android see increase in streaming video viewership in Q1

Conviva, a video AI platform with visibility into the streaming market through clients like HBO, Turner, Hulu, CBS, NBC, ESPN, BT and Sky, is reporting today 114 percent year-over-year growth in streaming video hours in Q1 2018, to reach nearly 5 billion hours of video viewing. Even though streaming is growing worldwide, North America saw the largest growth in viewing hours, with a 174 percent increase quarter-over-quarter. Other platforms seeing notable increases included Apple TV and Android, the report found. – Sarah Perez, TechCrunch https://tcrn.ch/2HqC8Qz

Spectrum quietly tries a la carte TV streaming, but restrictions apply

The biggest problem with Spectrum TV Choice is that it’s not open to everyone. The Spectrum rep I spoke with said the company is currently offering it to around 100,000 “hand-picked” customers. When I asked whether my neighbors and friends could call to request the service, the rep said they could try, but made no guarantees that they’d be successful. – Jared Newman, TechHive http://ift.tt/2CcBeZ0

Study: Cord Cutters Save $115 Per Month on Average

A new study conducted by personal finance website LendEDU found that cord cutters save an average of $115 per month by gutting back on bloated cable TV bundles. The survey, with an admittedly small sample size of 500 consumers, found that 58.60% of those surveyed axed their traditional cable TV subscription because they couldn’t justify the high price tag of such services. – Karl Bode, DSL Reports http://ift.tt/2npPCDw

ESPN’s standalone streaming service arrives in 2018

The ESPN service will feature approximately “10,000 live regional, national, and international games and events a year,” according to a press release. That includes Major League Baseball, National Hockey League, Major League Soccer, Grand Slam Tennis and college sports. Crucially, individual sport packages like MLB.TV, NHL.TV and MLS Live will also be available, meaning you will conceivably be able to customize your streaming access and skip paying for what you won’t watch. – David Lumb, Engadget http://engt.co/2hIbRFe

Discovery to buy Scripps: The good and bad for cord cutters

With rare exceptions, TV networks tend to be all-or-nothing participants in today’s streaming bundles. If a TV provider wants to include Disney channels, for instance, it must also offer Disney-owned ESPN channels. If the provider wants to offer Turner’s TNT and TBS channels, it must also include CNN. That means streaming TV bundlers must decide which media companies to include, and which to leave out. – Jared Newman, TechHive http://ift.tt/2vsqf9z
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