Tag Archives: Dr. Dre

Apple Got Into the TV Business So It Could Make TV Commercials for Apple Music

The real answer is more modest: Apple has already been financing video content it uses to market Apple Music — “to extend Apple Music,” in the words of an insider. And it’s doing that with the Dre show. Full stop. That’s much less exciting than “Apple Is Getting Into TV,” but it’s more accurate. For an even more accurate, and much more boring headline, let’s use Twitter user @eric_analytics’ phrase: “Apple Is Getting Into Content Marketing.” – Peter Kafka, Re/code

Dr. Dre Filming Apple’s First Scripted Television Series (Exclusive)

Multiple sources say the 50-year-old mogul is starring in and executive producing his own six-episode vehicle, dubbed Vital Signs, and the production is being bankrolled by Apple. The series likely will be distributed via Apple Music, the company’s subscription streaming site, but it’s not clear if Apple TV, the iTunes store or other Apple platforms (or even a traditional television distributor) will be involved. Apple and a rep for Dre declined to comment. – Michael O’Connell & Lesley Goldberg, The Hollywood Reporter

Trent Reznor “Playing A Major Role” In Developing Apple’s Streaming Music Service

Trent Reznor will play a “major role” in the redesign, as will Beats co-founders Jimmy Iovine and Dr Dre. The new service, which as of yet does not have a name, will not offer a free tier like Spotify. Apple also apparently tried to get their per month price lowered to $8 from the $10 that has become the norm across the board, but they failed to work that out. Iovine is said to be “leading aggressive talks to secure prominent album releases that will be exclusive to Apple,” the growing pains of which we’ve presumably seen with Drake, Kendrick Lamar, and Earl Sweatshirt’s latest releases. – James Rettig, Stereogum