Tag Archives: Experian Marketing Services

For many Web-video watchers, TV is just a metaphor

When nearly half of all U.S. adults and 67 percent of young adults are viewing streaming or downloaded video each week — as reported in a new study from consumer researcher Experian Marketing Services […] Those two stats are each three percent higher than six months ago. Experian also found that approximately 7.6 million U.S. homes out of about 114 million are now cord-cutters for video programming, with high-speed Internet programming or DVDs substituting for cable or satellite services. That’s a 44 percent increase over four years ago. Another researcher, Centris Marketing Science, has found a higher figure, with 16 percent of TV subscribers being cord-cutters as of late last year, including both former pay TV watchers and those who never had pay TV. – Barry Levine, VentureBeat  

Meyer: How will cutting the cord affect cable TV and sports?

In 2013, 7.6 million households, or 6.5 percent of homes, cut the cord to cable TV, up from 4.5 percent in 2010, according to Experian Marketing Services. That number will undoubtedly increase as more streaming services come available. […] Our TV bill has dropped from well over $100 a month to about $20. We miss some of the trendier series like “Game of Thrones” and “Homeland.” But those shows eventually show up on DVD or iTunes. Truly, the only deep loss is sports. I worry about teams whose contracts forbid games to be shown to the local audience on anything other than cable or satellite channels. – Jeremy P. Meyer,The Denver Post