Tag Archives: Facebook

Facebook Live Is the New QVC

Scan across the Facebook Live map, and more often than not, someone will be selling you something: impossibly fuzzy blankets; vintage clothing; pearls. Facebook launched Live to all users in 2016, hoping to capitalize on the burgeoning live video trend and court high school and college-age users who were moving away from the platform toward competitors like Snapchat. But for small business owners, Live streaming has taken the passive ecommerce shopping experience and made it active, without ever forcing a shopper outside for human interaction. Sellers aren’t just selling pearls: They’re selling two hours of time—what Reeves calls “hanging in the comments”—chatting about relationships, motherhood, and, from time to time, pearls. – Beejoli Shah, WIRED via Ars Technica http://ift.tt/2zCx8b3

Facebook launches Creator app for influencers to build video communities

But one thing sorely missing from Facebook Creator is new ways for influencers to monetize. There’s no subscriptions or tipping, and they can’t even inject revenue-sharing ad breaks into their videos. The only option is to post sponsored, branded content and label it with Facebook’s partnership tagging feature. At least Simo says “it’s not a one size fits all when it comes to monetization. [Creators] all need a lot of different things. We’re open to exploring a lot of different business models but on that front nothing to announce at this time.” – Josh Constine, TechCrunch https://t.co/zFSExSSrWd

Facebook looks to emerging markets for streaming rights to sports 

Facebook has made no secret of soccer’s importance to its aspirations as a broadcaster. It aired over 3,500 different live sports events in the first six months of the year alone. Despite the breadth of sports it shows, from American football to college lacrosse, Facebook insists it doesn’t want to replace traditional broadcasters such as Sky and BT Sport as the home of live games. Instead, the social network has cited its deal with Fox Sports to live stream Champions League matches in the U.S. as an example of its intentions over the coming months. If Facebook were to be the sole broadcaster of the Champions League in the U.S. now, it would likely struggle to recoup the $60 million Turner Sports paid to secure the broadcast rights for 2018-2021. – Seb Joseph, Digiday http://ift.tt/2yXWwUw

Wowza creates ClearCaster streaming appliance for Facebook Live broadcasters

[The Wowza Media Systems ClearCaster] allows broadcasters to stream in 1080p (high-definition) at 30 frames per second. It can also do 4K UHD (Ultra High Definition), when supported. ClearCaster connects to cameras, editing bays and live production studios to deliver programming directly to Facebook, without requiring changes to existing broadcast workflows. […] The platform enables people to see live reactions from followers, while other platforms suffer from lag. On-camera broadcasters can also see exactly what their followers see through the talent-view function. An integrated countdown clock tells the streamer when the stream goes live. – Dean Takahashi, VentureBeat http://ift.tt/2w9xLIk

Facebook may spend $1 billion on original video in 2018

The company’s goal is to foster original shows that are able to compete with both traditional broadcasters and online streaming companies such as Netflix and Hulu. Presumably, they want the quality of their content to rival their competitors, hence the large spending. The $1 billion is supposed to take the company through the end of 2018. – Swapna Krishna, Engadget http://ift.tt/2wgbPq3

Facebook Launches ‘Watch’ Video Guide and Shows Across U.S.: Will Viewers Tune In?

With the Watch push, Facebook is certainly trying to vie with YouTube as a home for longer-form video. And Facebook is hoping to grab a bigger chunk of money from advertisers’ TV budgets, by steering users toward content with more 15-second ad-break opportunities. It’s worth noting that in addition to smartphones and desktops, Watch is available on several connected-TV platforms: Apple TV, Amazon Fire TV, Android TV and Samsung Smart TV. – Todd Spangler, Variety http://ift.tt/2elwSAU

Could WWE Be Eying a Prime Time Shift from USA to Facebook?

The current deal with USA Network, which includes Raw on Mondays and SmackDown on Tuesdays, is set to expire at the end of September 2019. “We believe WWE is being significantly underpaid in its current Raw / SmackDown deal,” BTIG analyst Brandon Ross wrote in the new report, which notes that the two shows generate a staggering 260 hours of original programming a year a big ratings for USA Network. Ross estimates that USA Network is presently paying $140 million a year for its WWE broadcast rights and speculates that a new deal with USA, Facebook or other potential tech suitors could fetch $400 million or more. – Scott Porch, Decider http://ift.tt/2vsycJG
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