Tag Archives: finding

CBS Says Millennials Love TV. It Just Couldn’t Find Them.

photo: Stockernumber2, Shutterstock

[CBS]’s chief research officer, David Poltrack, acknowledged a recent Nielsen report showing an alarming 11 percent decline in viewing among viewers ages 18-34. Those viewers aren’t gone, we just couldn’t find them, he said. Until now. Surprise! They’re viewing on tablets, smartphones and screens other than the living room TV, or via streaming services like Netflix. The network is working with Symphony Advanced Media to try to find new ways to quantify viewing. – Dawn Chmielewski, Re/code

Ad-based music streaming far from dead, research shows

photo: Lexy Savvides, CNET

Revenue generated from ad-based music streaming is expected to hit $782 million worldwide this year, and jump to more than $1 billion in 2016, the research firm said Tuesday. Still, these services — sometimes called “freemium” because they are free to use but make money on advertising — could ultimately boost the number of users who eventually opt for subscription-based services. – Don Reisinger, CNET

Netflix, Amazon Lead Digital Streaming but Is the Space Too Crowded?

photo: Getty Images

Some 68% of U.S. television viewers now use a streaming subscription service to watch TV shows and movies, compared to 41% in 2014, according to Hub Research. […] Netflix dominates, with 46.4% of Internet users flocking to Netflix, compared to 16.7% for Amazon Prime and 10.1 % for Hulu Plus, according to Digitalsmiths. Netflix also has an early mover advantage, having launched its streaming service back in 2007. Amazon Prime Instant video debuted in 2011. – Scott Gamm, TheStreet