Tag Archives: Forbes

These are the top-earning YouTube stars of 2015 according to Forbes

photo: The Verge

[Forbes] has published its first ever list of top earners on the video platform, with the irrepressible Felix Kjellberg (better known as PewDiePie) heading the charts with pretax earnings of $12 million, according to Forbes’ calculations. Other figures on the list include comedy duo Smosh ($8.5 million), violinist Lindsey Stirling ($6 million), British video game commentator KSI ($4.5 million), and make-up expert Michelle Phan ($3 million). – James Vincent, The Verge

Streaming Service Deezer Partners With BandPage To Help Artists Make More Money

photo: BandPage/Deezer, Forbes

The idea is that [BandPage and Deezer] will use the mountains of data they both collect to present fans with offers from BandPage at what is hopefully the right time to make a sale. Not every listener will get the same offers at the same times, but only those that have been identified as potentially truly interested via some actions they have taken, such as listening to the same artist many times, favoriting several songs, etc. Over 500,000 artists have already set up special offers on BandPage, so the packages are ready to sell, they just need to be shown to the right people at the opportune time. – Hugh McIntyre, Forbes

Rhapsody Is Launching A Streaming Channel Specifically For Kids

Rhapsody is launching Rhapsody KIDS, which will only feature music that has been deemed appropriate for children. Aimed at those listeners under the age of ten, KIDS will come pre-programmed with a massive library of music that is ready for younger ears. According to representatives for Rhapsody, KIDS will feature 16,000 artists, 80,000 albums, and over 1.1 million tracks at first launch[.] – Hugh McIntyre, Forbes

Netflix And Virgin America Team Up For Free In-Flight Streaming

Logo: logos.wikia.com

Logo: logos.wikia.com

Virgin America is outfitting all of its new planes with a new type of satellite-based Internet connectivity that it claims will alleviate the technical hurdles that prevent streaming video and other bandwidth-intensive services from being viable. In fact, Virgin explicitly states in its press release that the new tech can support streaming. And that’s where Netflix’s new Virgin partnership comes in with an awesome offer: Free in-flight WiFi for subscribers. – Matt Hickey, Forbes

The Streaming Wars Speed Up As Amazon Moves Forward With Original Films

Yesterday, Amazon completed negotiations to finance Desired Moments, a Kristen Wiig-led dark comedy directed by Tom Kuntz, with plans to start production in January. The project is one of the most high-profile of Amazon Studio’s in-house productions and signals the beginnings of a plan to create up to 12 movies a year the company announced in January, when it hired independent producer Ted Hope. – Jackson McHenry, Forbes

Will Verizon’s Streaming Video Service Catch On?

Verizon is preparing to launch its free, ad-supported streaming video service called Go90 later this month. Adoption of the new application will be closely watched by investors, given that the company has dedicated considerable resources to building its streaming video and mobile advertising capabilities, via a series of acquisitions over the last two years at a cost of roughly $5 billion. […] While Verizon has done much of the groundwork on the technology side, content will ultimately determine the uptake of the service. Verizon is targeting the service at millennial viewers, which is probably the right decision since these viewers represent a prime demographic for marketers. – Steve Dee, Forbes

The BBC Is Launching Its Own Streaming Service

photo: Paul Thomas, Bloomberg

The platform, which as of now has no name (or at least it hasn’t been made fully clear), is set to be one focused around new music discovery, which is something that the BBC has always been known for. While traditional radio in America often relies pretty heavily on playing just the hits, the same cannot be said about stations across the pond. There, acts break all the time, singles rise and fall much faster, and championing new music is taken very seriously. – Hugh McIntyre, Forbes

Verizon Expected To Launch Mobile Streaming Service Go90 This Week

photo: Forbes

Verizon hopes to grab the attention of the coveted 18-to-34 year old demographic with the imminent launch of Go90, a free, ad-supported streaming service for mobile. Go90 will allow users to stream both live and on-demand television on Android and iOS devices […] Go90′s blend of content, which will include live events, original web series and prime-time shows via content partnerships with the Food Network, Vice Media, NFL Network, Comedy Central among others. The Daily Show With Trevor Noah, Gold Rush and The Leftovers are a sampling of the titles that will be offered. – Abigail Tracy, Forbes

Push Notifications On Streaming Platforms Are 50 Times More Effective Than Banner Ads

photo: Forbes

Recently, BandPage began working with streaming service Rhapsody on seeing just how far they could take the idea of presenting real fans with purchasing opportunities in the correct moment, as all marketers aim to do. Those listening on Rhapsody might be served a push notification via Bandpage with offers from their favorite artists, which look like pop up ads, but aren’t nearly as annoying (I promise), as they are coming “from” the listener’s favorite artists. In order to make this new idea successful and authentic, Bandpage developed an algorithm that could identify “superfans”, differentiating between those just casually listening versus those who truly loved an artist. – Hugh McIntyre, Forbes

Is $10 A Month Too Much To Charge For Unlimited Streaming?

photo: Michael Loccisano, Getty Images

Most streaming services keep their price fairly low—Spotify, Apple Music, and Tidal have all set the bar at $9.99 per month—which, considering what comes with that subscription fee, isn’t actually too bad. That may be the case, but for many people, it’s still more than they want to pay. The IFPI (International Federation of the Phonographic Industry) reports that at the height of the music business in 1999, the average music-buying person in the world spent around $64 on recorded music per year. Re/code points out that the $64 figure is only taking into account those who actually bought music. When adding in the millions of adults who never contributed a dime to the industry, that figure goes down to a surprising $28 per person. – Hugh McIntyre, Forbes
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