Tag Archives: FVOD

Video buffering is still the scourge of streaming but broadcast TV may hold the solution

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photo: Akamai/John Agger, Quartz

Streaming video is not like TV. The same video doesn’t fly through the same set of tubes to every viewer at once. Everyone who watches streaming video has a single stream that’s uniquely dedicated to them and travels through one of dozens of networks around the world. Those variables cause all kinds of capacity, buffering, and scalability challenges, says Kurt Michel, senior marketing director at IneoQuest, which monitors video quality. – Ashley Rodriguez, Quartz

Why TV Industry Fears Spread of Millennials’ Viewing Habits (Guest Blog)

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photo: The Wrap

Traditional TV is king for Americans as a whole, but that is not the case for all age groups. Our research shows that millennials (age 18-35) watch significantly less traditional TV than do older non-millennials. Non-millennials (those over 35) watch almost 2.5 times more traditional TV than millennials do (32 percent vs. 13 percent). Rather than watch TV, millennials are much more active with OTT services, spending 20 percent of their media consumption on OTT services (vs. just 9 percent for older non-millennials) and 12 percent on video games (vs. 7 percent for older non-millennials; apparently Candy Crush is still quite popular with boomers). – Dan Schechter, L.E.K. Consulting via The Wrap

Sonys streaming service Crackle unveils its plans for VR contentand VR ads

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photo: Crackle, TechCrunch

What Sony says makes its offering unique is that it has already jumped ahead to thinking about how the new format can be monetized. While most video content providers are still experimenting with VR programming, Crackle says it’s the first ad-supported video-on-demand network to provide VR-based advertising opportunities for brands. – Sarah Perez, TechCrunch