Tag Archives: General Electric

GE to launch breakdancing documentary for streaming devices

U.S. industrial conglomerate General Electric Co plans to release its first feature film through video streaming devices like Roku and Apple TV in a marketing effort that raises the bar for sponsored content. “Shake the Dust” is a documentary about breakdancing and how the movement has united people across the world. Executive-produced by the rap star NAS, it will make its debut on December 24 through a partnership with the music video platform Vevo. – Jennifer Saba,Reuters
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