Tag Archives: Gfk

28% Of TV Viewing Done Via Streaming

photo: Netflix

Research company GfK MRI says that accessing subscription or free online platforms using a personal computer or mobile device accounts for 16% of time spent with TV content. Streaming via a connected TV set accounts for another 9% and using other devices, including game consoles covers another 3%. – Jon Lafayette, Broadcasting & Cable Magazine

4.2 million Dutch are active streaming users

According to the latest Trends in Digital Entertainment report from GfK usage in the age group of 13 – 17 year old has grown from 38% to 54%, while 43% of this between 18 and 34 years old are regular streamers. Subscription steaming services are mainly responsible for most of the growth with Netflix and Spotify being the most popular services. […] One third of all Dutch people is using streaming music. Those subscribing to premium music service listen for an average of 11 hours per week, mainly on their smartphones. – Robert Briel,Broadband TV News
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Netflix Streaming Down on Game Consoles

According to a new study by market research company GfK, people are using Smart TVs and plug-in devices (Chromecast, Apple TV, etc.) to access Netflix more and more, which is most likely leading to a decrease in usage on game consoles. For instance, only 43 percent of people stream Netflix through their game consoles this year, which is down 5 percent compared to last year and 20 percent since 2011. However, Netflix streaming on digital media players is up to 28 percent this year, nearly doubling 2013’s number of 15 percent. It’s also a large increase since 2011, when only 6 percent of people responded to using a digital media player for Netflix in 2011. – Evan Campbell,IGN.com
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Video streaming desire drives device purchases

Researchers found that the dominant consideration driving video-device purchase and usage decisions was content, and that consumers demand devices that can stream content – to enable time-shifting or binge-watching, for example. All participating households sought ways to stream content, regardless of demographic or technographic differences. Also, ‘casting’ content from one device to another was a material attraction for participants. When TV sets with OTT access were introduced into a household, they became the most-used device for video, generating increased group viewing. The TV set, whether ‘smart’ or connected to a streaming device, remained the dominant video-viewing device, although other devices were often present in the same room. – Advanced Television