Tag Archives: Gigaom

Watchwith aims to help TV advertising evolve for the digital era

photo: Gigaom

Watchwith came on the scene in 2013 with the launch of a platform allowing TV programmers to insert engaging, second-screen content while the show is playing, (sort of like a Pop Up Video). It uses meta data, information about the audience itself, and a few other sources to do this — either baking the integration directly into mobile app platforms or utilizing the ACR (automatic content recognition) capabilities of smart TVs to trigger perfectly timed engaging content regardless of where a program is being watched (cable, broadcast, on-demand via an app). Today Watchwith announced that it’s translating its technology for advertising, and has already forged many partnerships including CBSi, FOX Broadcasting, NBCUniversal, and Viacom. – Tom Cheredar, Gigaom

How cord cutting is changing the nature of audience reach

photo: Matthew Hurst, Flickr

When YouTube first launched, content creators had leeway, because major corporations weren’t paying attention to what was going on in the space. But today, companies like Disney are now leveraging their content to an online audience, and view platforms like YouTube as a legitimate medium to engage viewers. So naturally, we’re seeing these “YouTube Personalities” migrate to other platforms like Facebook, Vine, Snapchat, and other emerging formats to find the space needed for a new grassroots movement. – CEO Frank Sinton, Beachfront Media via Gigaom

Netflix CFO to viewers in new markets: be prepared for the worst

[David Wells,CFO] also argued that Netflix was bound to disappoint when it enters new markets, where consumers often expect the service to be like Spotify, offering access to virtually everything for one low monthly fee. “You are not gonna get that,” quipped Wells. But many of these consumers would give Netflix another chance a few months later, and compare it to other online services, or even their local TV networks. In other words: When reality sets in, Netflix actually doesn’t look that bad. – Janko Roettgers, Gigaom
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FCC’s Wheeler makes net neutrality case before global carriers

Federal Communications Commission Chairman Tom Wheeler said on Tuesday that he doesn’t put much credibility in claims that U.S. carriers would stop investing in their networks in his new era of network neutrality. Taking the stage at Mobile World congress in Barcelona before a global carrier audience, he said that the U.S. telecom industry’s actions speak far louder than its public statements. – Kevin Fitchard, Gigaom
(Full Story: http://bit.ly/1DGm1Vb )

5 reasons the FCC might be wrong about net neutrality

3. Don’t worry about broadband providers. Worry about Google and Apple
“If you’re going to talk about concerns, what’s the fastest growing access methodology for the internet? It’s mobile, right? And who controls access to mobile? Google and Apple. So the far greater risk, and I still don’t think it requires legislation, but the far greater risk is OK…if Apple decides that Comcast’s app is not right, Comcast is not going to be able to reach most of their market to get access through an app to their own broadband, which is crazy when you think about it but it’s a possibility.” – Jonathan Vanian, Gigaom
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Labels start making more money from streaming than downloads

Streaming is starting to overtake digital downloads as a source of revenue for independent labels, according to a new blog post from British indie music heavyweight PIAS (hat tip to Hypebot). The company, which runs a couple of indie labels itself but also provides funding and distribution services to other indies, saw higher revenues from streaming than downloads in 24 markets last year, including countries like France, the Netherlands and Spain. – Janko Roettgers, Gigaom
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Want Fiber? Do more to get it, Google exec tells cities

“If you make it easy, we will come. If you make it hard, enjoy your Time Warner Cable,” Milo Medin, VP of Access Services at Google Fiber told a Washington D.C. audience on Tuesday. […] Currently, Google Fiber is available in Austin, Kansas City and Provo, Utah, while the company is in the process of building out its gigabit-to-the home service in the southern cities Charlotte, Atlanta, and Nashville, and in towns in the Raleigh-Durham area. – Jeff John Roberts, Gigaom
(Full Story: http://bit.ly/1E3pwZv )

Next up for Sling TV: A half-price Nexus Player promo

Sling TV really would like you to try its new internet-based TV service, and it’s even willing to chip in for your streaming player. The company announced a promotion featuring devices from Roku and Amazon Thursday, shipping free Roku streaming sticks or Fire TV sticks to new customers who elect to pre-pay for three months of Sling TV service. Alternatively, users could opt to get a Roku 3 or Fire TV streaming box for 50 percent off. – Janko Roettgers, Gigaom 
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Love or hate net neutrality, GOP probe is pointlesss

The twin probes, which are being led by Sen. Ron Johnson (R.-Wis) and Rep. Jason Chaffetz (R-Utah), call on FCC Chairman Tom Wheeler to explain how he came to favor net neutrality — a policy that prevents ISPs from giving special treatment to some websites over others when they deliver broadband. […] So what’s going on? In the view of Berin Szoka of TechFreedom, a group critical of Wheeler’s proposal, the legal case is “subtle” but turns on two issues: whether the White House “threatened” Wheeler as the head of an independent agency, and whether the executive violated an anti-lobbying law by having FCC staff lobby Congress. Or something. – Jeff John Roberts, Gigaom
(Full Story: http://bit.ly/1AUtpA9 )
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