Tag Archives: habit

Awash with streaming video? Survey says you’re not alone

In the second year of a [Frank N. Magid Associates] survey about streaming-video behavior in the US, 83 percent of respondents say they stream TV and movies at home, up from 74 percent last year. Nearly all “millennials” — people aged between 18 and 34 — are streaming at home: 90 percent. Frequency of streaming is going up, too. The survey found 61 percent of people stream at home weekly, up from 44 percent in 2013. Among young people, the jump was greater: 72 percent of people under 35 years old report streaming weekly, 20 points higher than last year […] So far, the attraction to streaming is not at the expense of live television. When asked what options they consider after deciding to watch TV shows or movies in the evening, the same percentage of respondents — 67 percent — reported live programming as their most common consideration. But streaming was second at 45 percent, a slight increase. The format that suffered was DVR, dropping 7 points as a consideration for primetime video viewing. – Joan E. Solsman,CNET
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TV Still The King Of The Screens: comScore

The [comScore, Inc.] study […] found that Millennials spend about one-third of their original TV series consumption time watching on digital platforms. Boiled down by category, 66% of that time watching TV among Millennials was done on a traditional television, versus 19% of that time on desktops and laptops, 6% on smartphones, and 6% on tablets. […], about 84% for consumers in the 35-54 year-old age group spent their time watching scripted TV shows on the traditional television, rising to 90% among consumers who are 55 years or older. […] Among other findings, consumers who subscribe to paid digital video services are more likely to binge-view TV shows over a monthly period – 87% vs. 69%. TV via the DVR (43%) is the preferred binge-viewing platform, followed by the TV via VOD (19%); Internet connected TV devices (12%); live TV – a category that includes reruns or marathons from MVPDs – (11%); tablets (4%), desktops/laptops (3%); and smartphones (2%). 

Unsurprisingly, Millennials are also more likely to be cord-nevers or cord-cutters. – Jeff Baumgartner,Multichannel News
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