Tag Archives: Harley Morenstein

YouTube is hosting its own Super Bowl halftime show with stunts and fake ads

When it comes to the Super Bowl this year, YouTube is betting that football fans will rather watch a man dive into a pool of cheese than suffer through another bland halftime show. The Google-owned video site is hosting its own live alternative to the traditional halftime histrionics, with more than 20 of its homegrown “creators and musicians” onboard and Harley Morenstein of EpicMealTime hosting. – James Vincent, The VergeĀ 
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YouTube to air its own Super Bowl halftime show

The information comes from Bloomberg which recently spoke to Google’s managing director of brand solutions Suzie Reider. The halftime show will be hosted by Epic Meal Time‘s Harley Morenstein, and will include other individuals who have found fame on YouTube.

YouTube is banking on the large group of followers these stars have on the service, the combined total of which surpasses 60 million subscribers. By airing the show live during the Super Bowl, YouTube is pitting its own offering against the game’s halftime show and, perhaps, positioning itself to reap the rewards of doing so. – Brittany Hillen, SlashGear

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