Tag Archives: Hugh McIntyre

Streaming Service Deezer Partners With BandPage To Help Artists Make More Money

photo: BandPage/Deezer, Forbes

The idea is that [BandPage and Deezer] will use the mountains of data they both collect to present fans with offers from BandPage at what is hopefully the right time to make a sale. Not every listener will get the same offers at the same times, but only those that have been identified as potentially truly interested via some actions they have taken, such as listening to the same artist many times, favoriting several songs, etc. Over 500,000 artists have already set up special offers on BandPage, so the packages are ready to sell, they just need to be shown to the right people at the opportune time. – Hugh McIntyre, Forbes

Rhapsody Is Launching A Streaming Channel Specifically For Kids

Rhapsody is launching Rhapsody KIDS, which will only feature music that has been deemed appropriate for children. Aimed at those listeners under the age of ten, KIDS will come pre-programmed with a massive library of music that is ready for younger ears. According to representatives for Rhapsody, KIDS will feature 16,000 artists, 80,000 albums, and over 1.1 million tracks at first launch[.] – Hugh McIntyre, Forbes

The BBC Is Launching Its Own Streaming Service

photo: Paul Thomas, Bloomberg

The platform, which as of now has no name (or at least it hasn’t been made fully clear), is set to be one focused around new music discovery, which is something that the BBC has always been known for. While traditional radio in America often relies pretty heavily on playing just the hits, the same cannot be said about stations across the pond. There, acts break all the time, singles rise and fall much faster, and championing new music is taken very seriously. – Hugh McIntyre, Forbes

Push Notifications On Streaming Platforms Are 50 Times More Effective Than Banner Ads

photo: Forbes

Recently, BandPage began working with streaming service Rhapsody on seeing just how far they could take the idea of presenting real fans with purchasing opportunities in the correct moment, as all marketers aim to do. Those listening on Rhapsody might be served a push notification via Bandpage with offers from their favorite artists, which look like pop up ads, but aren’t nearly as annoying (I promise), as they are coming “from” the listener’s favorite artists. In order to make this new idea successful and authentic, Bandpage developed an algorithm that could identify “superfans”, differentiating between those just casually listening versus those who truly loved an artist. – Hugh McIntyre, Forbes

Is $10 A Month Too Much To Charge For Unlimited Streaming?

photo: Michael Loccisano, Getty Images

Most streaming services keep their price fairly low—Spotify, Apple Music, and Tidal have all set the bar at $9.99 per month—which, considering what comes with that subscription fee, isn’t actually too bad. That may be the case, but for many people, it’s still more than they want to pay. The IFPI (International Federation of the Phonographic Industry) reports that at the height of the music business in 1999, the average music-buying person in the world spent around $64 on recorded music per year. Re/code points out that the $64 figure is only taking into account those who actually bought music. When adding in the millions of adults who never contributed a dime to the industry, that figure goes down to a surprising $28 per person. – Hugh McIntyre, Forbes

Streaming Service Rdio Will Now Let You Listen To Hundreds Of Radio Stations

photo: Rdio

Today, streaming service Rdio is announcing a new integration with radio stations across the country in an attempt to convince many a radio listener to keep the party going even when outside of the car. Through the new feature, those with Rdio (either on the paid or free tier) will be able to listen to any of the hundreds of Cumulus-owned radio stations in the country, live[.] – Hugh McIntyre, Forbes

Advertising On Streaming Services Is Gradually Getting More Sophisticated

photo: DON EMMERT, AFP/Getty Images

Spotify recently announced that brands will be able to target people based on their mood or activity—a feature that’s a little too specific for traditional radio or television. On Spotify, there are hundreds of playlists marked for those exercising, studying, getting ready to go out, or for those feeling the sharp pangs of heartbreak. Music is an emotional driver for action, and if companies can pitch the right thing at the right time—popcorn for those listening to famous movie songs or perhaps an online course to students needing background noise for studying—they might be able to make a sale down the line. – Hugh McIntyre, Forbes

Prince’s Concert For Baltimore Is Streaming For Free On Tidal Tonight

TIDAL, Jay Z’s latest business venture, has announced that they will stream the audio of Prince’s latest show with his band 3rdeyegirl. The concert, entitled Rally 4 Peace, is meant to help the city of Baltimore come back together, if only for a night. […] The streaming service has also made a very smart move in allowing anybody to tune into the concert on Tidal, regardless of whether or not they have an account. The company has said that the livestreaming will be “pre-paywall”, which means it is fully accessible. In addition to giving away this service for free, the music platform will also have a spot where listeners will be able to donate to youth charities based in Baltimore, and Tidal will match those donations. – Hugh McIntyre, Forbes

You Can Now Easily Transfer Your Playlists From One Music Streaming Service To Another

Soundiiz, wants to change this by making the move at least a bit easier, allowing users to transfer their precious playlists from one service to another without hassle. The site can pull a carefully constructed lineup from your Spotify, SoundCloud, Rdio, or iTunes and import it to another from the list. The Verge reviewed the service, saying that it does work, but that “the whole experience feels a bit rough”. […] The company is getting a lot of attention because this past week celebrity owned and run streaming service TIDAL announced a partnership with Soundiiz, hoping to make their service the one with the fewest barriers to entry (if we’re not worried about the lack of a free tier). – Hugh McIntyre, Forbes

urRadio Combines Streaming Music And What You Loved About Radio DJs

[I]f you are sad to watch traditional radio diminish—but you don’t hate streaming—than you might want to check [urRadio] out. The site operates a bit like other internet radio platforms, though the company has made social interaction a pillar of what differentiates them from the crowd. Users can curate playlists by choosing from a library of 30 million tracks[.] – Hugh McIntyre, Forbes
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