Tag Archives: IAB

Less Ads Mean Streaming TV Tops Traditional Viewing

A new study from The Interactive Advertising Bureau also says that 40% of those surveyed consider TV commercials on connected TV platforms to be less intrusive than standard TV ads. Seventy-six percent of those respondents say that connected TV streaming is just as good as, or better than, traditional TV, while 51% say it is “as good” and 25% say it is “better.” – Wayne Friedman, MediaPost