Tag Archives: ICM

TV Execs Talk “All-Internet” Future, the Catch 22 of Resurrecting ‘Community’

Evidence of the shift to the Internet had a presence on the State of the Industry panel with Kathy Savitt, Yahoo’s CMO and head of Media and everyone’s frequent references to Netflix. Savitt’s charge into original programming for Yahoo has thus far made its biggest impression with Community, the cult NBC comedy that the web portal saved from cancellation this summer. She demurred on whether or not she’ll be releasing public ratings when Community finally returns online. “I don’t know,” she said. “We’ll release to our advertisers just the way anyone else does.” […] Monetizing content, for some, means thinking beyond just the difference between traditional television and steaming options like Netflix. ICM’s Chris Silbermann said that even the lines between film and TV were blurring from the sellers’ perspective. “In 12 months, we’re going to be taking projects to movies and someone like Landgraf at the same time,” he said. “It could be eight hours, it could be three hours. Everyone is a buyer.” – Michael O’Connell,The Hollywood Reporter¬†¬†
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