Tag Archives: IMAX

Imax CEO Says Streamers Weighing Giant-Screen Releases

“We’re in active discussions with all of the streaming [services] about an IMAX release,” Richard Gelfond, CEO of the large-screen exhibitor, told the Goldman Sachs Communacopia Conference during a session that was webcast Wednesday. Gelfond argued that while Netflix, Amazon and other streamers are increasingly working with top Hollywood talent, “there’s not an opening day,” especially for their tentpole releases. The exec added that the streaming business recognizes “the number one way to event-size the size [of a movie] is in Imax.” – Etan Vlessing, The Hollywood Reporter https://ift.tt/2OisoeL

IMAX will bring virtual reality to movie theaters this year

photo: BGR

IMAX will launch six VR locations in 2016, starting in Los Angeles and expanding to China shortly after, says the report. Partnering with Swedish technology developer Starbreeze Studios, the locations will initially feature VR games for moviegoers to experience, but IMAX is hopeful that filmmakers will take advantage of the aforementioned camera to create non-interactive video content as well. – Jacob Siegal, BGR

Netflix’s Aggressive Move Into Movies to Shake Up the Business

So-called day-and-date movie releases aren’t new — “Margin Call” and “Arbitrage” are two of the more successful titles that premiered simultaneously in theaters and via on-demand platforms. […] What’s different about the pictures under Netflix’s new deals is that they are mainstream vehicles — particularly the Sandler movies — which have essentially opted to forgo a theatrical release to tap into the streamer’s burgeoning 50 million worldwide audience of subscribers. But in doing so, Hollywood players like the The Weinstein Company. and Adam Sandler may be sacrificing more than ticket sales: They could also be disrupting the economic ecosystem of film, since library content devalues more rapidly when it is made available on Netflix, where it can be streamed endlessly. – Brent Lang,Variety
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Movie Theaters Are Declaring War On Netflix, Here’s Why

Regal Cinemas, the world’s largest theater chain, came out this morning in strong opppsition to the merger between Weinstein, Netflix and IMAX, which has agreed to carry Crouching Tiger, Hidden Dragon 2 next August. Netflix, at the time, said that the sequel would be the first of several major films that would receive a day-and-date release on both Netflix and in some IMAX theaters. […] Regal operates 86 IMAX locations across the country, and told THR that they will not carry Crouching Tiger, Hidden Dragon 2 at any of those locations. Cinemark, meanwhile, chimed in with a stern stance as well, stating (via Variety), “Cinemark does not play day-and-date movie releases on any of our screens including the IMAX screens that we operate.” […] However, it’s worth asking if Regal will maintain this stance if this Netflix model is adopted by major studios like Paramount, Warner Bros., Universal, Fox or Disney. Not that this would occur in the next year or two. But let’s say, down the line, that the latest Marvel movie would be available on Netflix on the same day that you also could see it on an IMAX screen. You’re telling me Regal would still refuse to carry an obvious moneymaker on principle? – Sean O’Connell,Cinema Blend
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IMAX Announces a Dual 65mm 4K Digital 3K Camera, Fully Integrated & Michael Bay Tested « No Film…

This new camera is a true 4K stereo camera, meaning that both the left eye and the right eye images are captured at full 4K resolution, but how does the resolution of this digital camera compare with IMAX’s 15perf/65mm film cameras, ones known for being the highest resolution cameras in the world? – V Renée, No Film School http://ift.tt/1qJ7Gmv