Tag Archives: influencer

PewDiePie Announces He’s Taking a Break From YouTube in 2020

Towards the end of the video, which slams YouTube for its inability to effectively enforce its latest policy updates, Kjellberg says, “I am taking a break from YouTube next year. I wanted to say it in advance because I made up my mind.” – Erin Nyren, Variety » https://trib.al/biTWmOI [photo: Pewdiepie]

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YouTuber PewDiePie Is More Liked Than Lebron James Among Gen Z Males, Study Finds

The findings come from research firm Morning Consult, which surveyed Gen Z and millennial consumers to gauge sentiment toward influencers. The study found 88% of those surveyed said it’s important for influencers to genuinely care about their interests, which “inspiration,” “aspiration” and “voyeurism” among the top reasons young Americans follow influencers. – Todd Spangler, Deadline Hollywood » https://trib.al/t7qNBF8 [photo:PewDiePie]

YouTuber PewDiePie Banned In China For Pooh Jokes About President Xi

The 29-year-old UK-based PewDiePie (real name: Felix Kjellberg) has posted a nearly-17-minute video on YouTube (watch it below) announcing that he’d been deleted from Chinese websites after posting a video last week supporting South Park and joining in the President Xi-looks-like-Winnie the Pooh memes. – Greg Evans, Deadline Hollywood » http://dlvr.it/RGfY8Q [photo: PewDiePie]

Emily Hartridge, popular YouTube personality, dies at 35

The London Metropolitan Police said in a press release that a woman in her 30s was involved in a crash between an electric scooter and a truck. The woman was pronounced dead at the scene. Police did not identify the woman. According to The Guardian, Hartdridge, 35, was the victim in the crash. The Guardian also said the crash was Britain’s “first fatal collision involving an e-scooter.” – Amir Vera, CNN International » https://ift.tt/2lhG5AU

PewDiePie dethroned by T-Series as YouTube’s most subscribed channel

It’s likely that we will see the record flip-flop in a never-ending back-and-forth until the heat death of the universe but in recent months, the battle has become less about the record itself and more about the real-world hacks and various big names that have joined the so-called battle. – Richard Trenholm & Jackson Ryan, CNET » https://ift.tt/2UzL0tY

Study: Most YouTube influencers still don’t disclose sponsored deals

Advertising on social media without the proper disclosure has become a huge issue in recent years. Just take a look at celebrities’ accounts, and you’ll see them promoting products without saying whether they’re getting paid for the post. It’s not the advertisements themselves that are the problem, it’s that without the proper label, people won’t know whether influencers are simply recommending a product they like or if they’re getting paid to praise it. – Mariella Moon, Engadget https://engt.co/2pLW74F

Dr. DisRespect sets huge new Twitch streaming record, beating Tyler1

“The current highest peak of concurrent viewers that we’ve observed for an individual is DrDisrespect with over 388K,” a Twitch representative told Polygon. Those numbers just barely eclipse League of Legends streamer Tyler1’s Twitch return in January. Tyler1 managed to maintain 386,000 concurrent streamers at his peak, The Rift Hearld reports. These numbers contradict screenshots floating around Twitter, showcasing that Tyler1 attracted more than 400,000 streamers at one point during his stream. – Julia Alexander, Polygon http://ift.tt/2GT8SSJ

12,000 Social Media Influencers, Mostly Women, Exposed by Marketing Firm Data Breach

UpGuard’s researchers discovered the database in early January and were able to quickly linked it to the Octoly, a French company which maintains a virtual office based in Manhattan. Octoly’s Amazon server was publicly accessible, meaning virtually anyone could view its contents without a password. Securing the data proved challenging. Compared to most companies whose sensitive data has been unearthed in this way, Octoly was strikingly slow to respond. – Dell Cameron, Gizmodo http://gizmo.do/RofBd82
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