Tag Archives: Laura Heller

Streaming Content Is The Loyalty Program For The Digital Age

There’s an old adage in the consumer electronics industry that content drive adoption. Without compelling entertainment properties, home entertainment hardware would not exist. And now it looks as though that adage can be applied to retail as more online operators get into the streaming video market. […] Overstock plans to join the party with streaming services tied to a tiered subscription service of its own. The Salt Lake City-based online retailer will introduce the service later this year. – Laura Heller, Forbes 
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