Tag Archives: Leichtman Research

Major US pay TV providers lose 300k subs

“The top pay-TV providers lost about 300,000 subscribers in the traditionally weak second quarter, but cumulative net losses in 2Q 2014 were slightly fewer than in any second quarter since 2Q 2010,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Over the past year, the top pay-TV providers actually had a small net gain of about 20,000 subscribers, compared to a cumulative net loss of about 70,000 subscribers over the prior year.” – Broadband TV News

Cord Cutter: Cable Now More Broadband Than TV

While some are warning that the cable broadband vs cable TV inflection point is near, the bean counters at Leichtman Research Group claim it’s already been breached. […] If true, even Leichtman acknowledges the balance has only just tipped with big cable’s broadband subs totaling 49.915 million versus 49.910 million traditional TV subs — a difference of only 5,000 subs. – FairerPlatform

Half of Households In USA Have Internet TV Service

Leichtman Research said of the findings: “Connected television use is heavily skewed towards Netflix subscribers, with 49% of Netflix subscribers watching video from the internet via a connected device weekly, compared to 8% weekly use among all non-Netflix subscribers. Among Netflix streaming video users, 78% say that they watch Netflix on a TV set – a similar level to the previous three years.” […] it was also discovered that the practice of ‘cord-cutting’ was also on the rise, as whilst 47% of homes carried a streaming service subscription […] and 31% report watching video through ‘non-TV’ screens (including desktop, smartphones, tablet computers, and e-readers), an interesting statistic was that of how many Netflix subscribers also subscribe to a pay-TV service. The results found that number at 88% in 2010, but it has dropped over the two-year gaps first to 85%, and then to 80% of all Netflix subscribers. – Steve Sanger, World TV PC