Tag Archives: marketing

Netflix to Launch Its Paris Office on Jan. 17

As previously announced, the French outpost won’t be dedicated to production as in Spain, where Netflix bowed its first European production hub, but it will be staffed with executives working across several fields, including production, acquisition, and marketing. The 27,000-square-foot office will spread over three floors and will be located in the heart of Paris, in a chic and hip neighborhood in the city’s 9th arrondissement. – Elsa Keslassy, Variety » https://trib.al/yot6rBf

Short-form streaming originals to boom

The study also showed that Facebook currently has the most short-form originals with a focus on news and current affairs, including daily broadcast news programme, Fox News Update. Short-form was also seen to be popular in Asia, and Hong Kong’s Viu came in second globally for the volume of short-form originals currently on their platform, most of which were reality or entertainment. SVOD leader Netflix has opted for another approach, preferring scripted comedies such as dramedy Special, sketch comedy series I Think You Should Leave, and coming of age comedy Bonding. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2t9bGc5 [photo: Facebook Watch logo]

CBS Joins OpenAP Advertising Consortium

Viacom, which last week closed its merger with CBS, had been a founding member of OpenAP, which also counts Fox, NBCUniversal and Univision as members. In October, OpenAP launched what it says is the only platform delivering cross-publisher, cross-platform campaigns for both linear TV and long-form digital video across the largest collection of premium U.S. ad inventory. – Dade Hayes, Deadline Hollywood » http://dlvr.it/RKy5zY [photo: OpenAP]

Here’s How to Get Disney+ for $5 a Month

The Disney+ deal, which was reported by the Orlando Sentinel, will knock about $40 off a three-year subscription that would normally put you out $210 (at the annual rate of $70). Put another way, the discount essentially means you’d be paying $170 for three years of the service, or just under $5 per month for most of what Disney+ has to offer, including Pixar, innumerable past Disney films, Star Wars, National Geographic, every season of The Simpsons, Marvel films and series, and a bunch of originals like The Mandalorian. – Catie Keck, Gizmodo » https://ift.tt/313EBJI

Rush to cord-cutting, online video exaggerated claims VAB study

The principal myth debunked is that everyone is cutting the cord and moving away from cable for other video substitutes and subscription, yet VAB says that the reality is the vast majority of US households today have a multichannel video programming distributor (MVPD) subscription (82 million) and it’s is still by far the leading video distribution access point for consumers, followed by over-the-air (OTA) -only delivery (18.4 million); over the top (OTT) -only (16.4 million); and virtual MVPD delivery (9.3 million). VAB noted that in 2020, projections estimate there will be four times more households with MVPD subscriptions (78.8 million) than OTT-only households (18.3 million) and seven times more than virtual MVPD households (10.8 million). – Joseph O’Halloran, Rapid TV News » https://ift.tt/2VovItb

Free trials influence over half of OTT video service subscriptions

Parks noted that the recent decline in traditional pay-TV and growing popularity of OTT services have fostered the widespread belief that OTT subscribers are driven by simple economics. Even though it acknowledged that pricing certainly plays a role in decision making, other key reasons including content availability, ability to work with connected entertainment devices, and service features also significantly influence these consumers. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2NajBhf

How Much Are Consumers Willing to Pay for Streaming Services?

According to the THR/Morning Consult poll, which surveyed 2,200 adults from Jan. 17-19, Netflix is pushing the limits of its pricing power. Its most premium offering, a $16 product, is at the top end of what survey respondents say the “acceptable range” for a service with unlimited movies and TV shows is, at $10-$16 monthly. NBCUniversal’s streamer to debut in 2020 will have commercials, and the poll indicates an acceptable range for such a service is $8-$12, though Comcast cable subscribers will get it free, at least at launch. – Paul Bond, The Hollywood Reporter » http://bit.ly/2DFOrJw
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