Tag Archives: Medium

Cable-Only Presidential Debates are the New Poll Tax

photo: Darko Pevec, Flickr

Here’s the big story behind this. The linear — traditional — model of TV is crumbling, slowly, as more people find programming they’re happy with online. But sports programming remains the Gibraltar of the pay TV bundle: the bedrock, the real-time, must-have stuff that Americans will still pay for. And so pay TV executives, looking to smooth the obvious glide path sloping towards the irrelevance of thick bundles of TV-plus-data just long enough so their retirements will be secure and well-funded, want to turn new categories of programming into sports. Presto: debates become sports, unavailable in livestream form to anyone who doesn’t have a cable or satellite subscription. – Susan Crawford, BackChannel via Medium

Streaming Music Is Ripping You Off

photo: Medium

The reality is only some of your money is paid to the artists you listen to. The rest of your money (and it’s probably most of your money) goes somewhere else. That “somewhere else” is decided by a small group of subscribers who have gained control over your money thanks to a mathematical flaw in how artist royalties are calculated. This flaw cheats real artists with real fans, rewards fake artists with no fans, and perhaps worst of all communicates to most streaming music subscribers a simple, awful, message: Your choices don’t count, and you don’t matter. – Sharky Laguana, Cuepoint via Medium

Ten Ways to Monetize a Roku Channel — and One Doesn’t Exist Yet.

#1 — advertising networks. Sign up with an advertising network, add their code to your channel and voila! […] you can approach individual advertisers and have them pay you directly to advertise say, a 15- or 30-second spot on your channel, X number of times, etc. Of course, this requires a bit work — or selling —where the latter didn’t, but you can easily earn a lot more. Of course every channel is different, and some content is more “valuable” to potential advertisers than others, so I won’t try to tell you HOW MUCH to charge. You’ll have to feel it out at first. I’d suggest not being too pricey at first, considering the amount of registered viewers you have starting out. – Phil Autelitano, Medium
(Full Story: http://ift.tt/15hrzvU )