Tag Archives: metrics

60MN US TV homes to access video exclusively through streaming by 2014

Roku’s 2019 The New Generation of Cord Cutters study was based on participation from 7,000 US adults aged 18 and over, and 12,000 Roku account-holding US adults age 18 and over. It calculates that two million Americans have cut the cord so far in 2019, moving from traditional pay-TV via either cable or satellite television subscriptions. It adds that 3.5 million people gave up traditional pay-TV video subscriptions in 2018 and Roku predicted that approximately 60 million TV households will access video on their TV exclusively through streaming within the next five years. – Joseph O’Halloran, Rapid TV News » https://ift.tt/31H03Wk

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AT&T sued for allegedly inflating DirecTV Now numbers with fake accounts

AT&T Logo

The suit – which was filed by investor law firms Pomerantz and Labaton Sucharow in the U.S. District Court for the Southern District of New York – accuses AT&T of lying to investors about the success of its virtual MVPD. It called AT&T TV Now “unreliable and prone to technical flubs, was of only marginal interest to AT&T customers, and, in a misguided attempt to compete with other content providers, was priced so low that it could not generate meaningful revenue to the company.” – Ben Munson, FierceVideo » https://ift.tt/2AuaccA

75 Percent of Video Streaming Users Don’t Plan On Subscribing to New Services

Most telling, however, was the almost even breakdown across current users of Netflix (75.3 percent), Amazon (73.4 percent), Hulu (76.3 percent), HBO Now (the outlier at 63.6 percent), and CBS All Access (74.6 percent) who don’t plan on subscribing to any new services. These proportions are sure to change as new big-budget streaming originals premiere, content rights battles are waged, and bidding wars intensify between big players in this increasingly crowded market. But for now, PCMag’s survey found that most users are content with the streaming options they already have. – Rob Marvin, PCMag » https://trib.al/nINtKUZ [photo: PC Magazine]

Netflix Loses Title as No. 1 Bandwidth-Eating Application

In the Americas, Netflix’s share of downstream traffic for the first six months of 2019 was 12.9% — dropping from last year’s 19.1% share — putting it in third place behind HTTP media streaming and operator-delivered video. That reflects the growing consumption of other streaming options, both paid and free, with the biggest growth coming from operators’ own internet-delivered TV and video services (which accounted for 15% of downstream traffic in the region), per Sandvine. – Todd Spangler, Variety » https://trib.al/Cp8bMqq

Subs to keep rising but global pay-TV revenues set to fall

The Pay TV Forecasts Update report found that of the likely additions, China will provide 19 million subs and India 26 million while the US is set to lose 14.4 million pay-TV subscribers between 2018 and 2024, representing a fall of 16% in that period. Simon Murray, principal analyst at Digital TV Research, went as far as to say that the company expects no uplift in the US over the next five years. “Other countries will experience a slowdown – or even some small declines in subscriber numbers – but no other country will match the gloomy projections for the US,” he added. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2AcvHi1

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