Tag Archives: monetization

PayPal Pulls Out of Pornhub, Hurting ‘Hundreds of Thousands’ of Performers

Most visitors to Pornhub likely think of it as a website that simply provides access to an endless supply of free porn, but Pornhub also allows performers to upload, sell, and otherwise monetize videos they make themselves. Performers who used PayPal to get paid for this work now have to switch to a different payment method. – Samantha Cole, VICE News » https://ift.tt/2KnS4qg

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YouTubers expose how keywords like ‘gay’ and ‘lesbian’ lead to demonetization

https://youtu.be/ll8zGaWhofU

In a new video titled “YouTube’s Biggest Lie,” vloggers Nerd City, in collaboration with Sealow and YouTube Analyzed, tested out more than 15,000 keywords and phrases to see what would get a video demonetized. Changing the word gay or lesbian to “happy,” for instance, made the video ad-friendly. – Audra Schroeder, The Daily Dot » https://ift.tt/2ncRkvT [photo:Nerd City/YouTube]

YouTube is giving creators more ways to make money

Today, YouTube is introducing a much-requested change to memberships: levels. With levels, creators can set up to five different price points for memberships, each with their own set of perks. The feature has already been tested by select YouTubers, including the Fine Brothers Entertainment on their REACT channel. Their channel membership revenue increased by 6x after they rolled out two more expensive pricing tiers, YouTube said. – Sarah Perez, TechCrunch » https://tcrn.ch/2jAhGpN

YouTube Just Demonetized Anti-Vax Channels

In addition to demonetizing anti-vax content, YouTube also introduced a new information panel pertaining to vaccines. Previously, information panels appeared on anti-vax videos that explicitly mentioned the measles, mumps, rubella (MMR) vaccine, and only described what the MMR vaccine is for and linked to its Wikipedia page. Now, a considerably larger number of anti-vax videos have an information panel that links to the Wikipedia page for “vaccine hesitancy”, where it is described as “one of the top ten global health threats of 2019” according the World Health Organization. – Caroline O’Donovan, BuzzFeed News » https://ift.tt/2tztQ3O

YouTube is ‘aggressively approaching’ solution to child exploitation controversy

This week, YouTube has further limited which videos some ads can run on and has applied those ad restrictions to millions of videos, according to a memo sent to advertisers, which was obtained by Adweek. The memo describes how YouTube is trying to protect children as major companies, including Disney, Epic Games, AT&T, and Nestle, pull ads from the platform. – Julia Alexander, The Verge » https://ift.tt/2IrqVEA

YouTube’s reviewing mistake could cost Shane Dawson thousands of dollars

The Internet Creators Guild, an organization dedicated to fighting for creators’ rights, noted in 2016 that “erroneous de-monetization will always result in significant lost revenue.” Plus, demonetized videos that aren’t seen as family-friendly may not be recommended. All of this means that Dawson lost out on a ton of revenue within those first 12 hours. Even if Dawson was making the average return on display ads ($2 per every thousand views), that means he lost out on $14,000 within those 12 hours. Dawson is likely earning even more than $2 per 1,000 views because of his popularity and influence on the platform, though. – Julia Alexander, The Verge » http://bit.ly/2WxpjMr

SoundCloud on the blockchain? Audius raises $5.5M to decentralize music

Users will pay for Audius tokens or earn them by listening to ads. Their wallet will then pay out a fraction of a cent per song to stream from decentralized storage across the network, with artists receiving roughly 85 percent — compared to roughly 70 percent on the leading streaming apps. The rest goes to compensating whoever is hosting that song, as well as developers of listening software clients, one of which will be built by Audius. – Josh Constine, TechCrunch https://ift.tt/2AQ3uRx

Twitch Streamers Can Now Add Bits to Enabled Extensions

Bits are a form of virtual currency viewers can buy and use to cheer on their favorite content creators. Starting Monday, certain developers can customize Extensions to accept them. Extensions are a Twitch-exclusive feature that let streamers display leaderboards, create polls, and more on their channel pages. Twitch said 80% of the revenue share from Bits used in these Extensions will go to eligible creators, while 20% will go to developers. This is the first time Bits are usable with Extensions, which means this is the first time developers can profit off their work. – Stefanie Fogel, Variety https://ift.tt/2qQOU4S

YouTube promises expansion of sponsorships, other monetization tools for creators

[C]reator backlash is still making itself known. Just read the Twitter replies or comment thread on Susan Wojcicki’s announcement. YouTube’s smaller creators feel they’ve been unfairly punished because of the misdeeds of a few high-profile stars. They’re angry that they don’t have visibility into why their videos are seeing reduced viewership – they only know that something changed. – Sarah Perez, TechCrunch https://tcrn.ch/2Hf4TUy
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