Tag Archives: Nielsen

Nielsen Plays Catch-Up as Streaming Era Wreaks Havoc on TV Raters

Now, new rivals seeking to challenge Nielsen’s dominance have emerged. The latest came on Monday, when comScore, Inc. and Rentrak announced they were united after the closing of their merger. ComScore, founded in 1999, has expertise in measuring the use of digital media, while Rentrak uses data from set-top boxes to measure what people watch on television. Combined, the companies are seeking to measure audiences across screens — mobile, desktop, television and more. – Emily Steel, The New York Times

Nielsen Wants to Watch You Talk to Your Facebook Friends About What You Watch on TV

Nielsen is going to start tracking discussions that people have about TV on Facebook with their family and friends, even if that discussion isn’t marked as “public.” Nielsen still won’t be able to peer into Facebook messages you send directly to your friends, but it will see if you post a message on someone’s feed declaring your love for “The Real Housewives of Atlanta” or “Jessica Jones.” […] If the fact that Nielsen will know you told your friends you love “The Real Housewives of Atlanta” is worrisome for you, you can relax a bit: The company says it will only use the data in aggregate, so your semi-secret will be safe. Then again, if you really want to keep something secret, don’t post it on Facebook, period. – Peter Kafka, Re/code

Nearly 80% of Americans Are ‘Unlikely’ to Pay for Streaming Music, Study Finds

photo: Nielsen, Digital Music News

The Nielsen data highlighted two main reasons for not paying: (1) streaming services are charging too much, and (2) free services are good enough. That puts the spotlight once again on YouTube, which is surging forward as the fastest-growing component of the streaming music sector, but is completely free. According to earlier data also released by Nielsen, YouTube is now growing 60% faster than all other on-demand streaming services combined, including audio-specific platforms like Spotify. – Paul Resnikoff, Digital Music News

Nielsen is now tracking ratings for nearly 1,000 streaming shows

photo: The Verge

Nielsen started measuring viewership data on streaming sites last winter as a means of giving major studios like 20th Century Fox and NBCUniversal a clearer sense of how streaming affects their revenue. Studios still make more money from traditional, ad-supported television, but subscription-based streaming has been eating into TV viewership for some time now. […] The data Nielsen is tracking is still fairly limited, though, since it doesn’t include viewership from mobile devices or overseas subscribers. Nielsen has plans to include those metrics, but Netflix uses those limits to dismiss the effort out of hand. – Kwame Opam, The Verge

Americans Stream 135 Billion Songs in First Half of Year

photo: cinek20, iStock

Americans streamed a staggering 135 billion songs and music videos in the first half of 2015, nearly double this time a year ago, according to the latest data from Nielsen. […] The streaming numbers underscore a fundamental shift in how people get their music. Digital song sales fell 10.4 percent to 531.6 million. Total album sales, including CDs and digital albums, declined 4 percent to 116 million units. – Dawn Chmielewski, Re/code

Canadians might pay $6 to $8 for music streaming: report

Nielsen Entertainment polled consumers on how much they’d be willing to spend monthly for unlimited streaming of songs and albums without advertising. […] The respondents, on average, said they would be willing to devote $6.20 per month or up to $7.80 for high quality audio. But, of course, they were speaking on a hypothetical basis. – Nick Patch, The Canadian Press via Metro Toronto

Netflix Continues To Crush Cable TV

TV ratings are also falling as streaming subscriptions climb, and there’s probably a connection. Around 40 percent of the decline in TV ratings during the third and fourth quarters of 2014 is due to people are spending more time watching streaming TV online, sources who attended a talk by the Cabletelevision Advertising Bureau last week told The Wall Street Journal. The “biggest contributor to the drop is SVOD [streaming video on demand],” Jon Steinlauf, president of national ad sales and marketing for media company Scripps Networks Interactive, told WSJ. – Alexis Kleinman, The Huffington Post  
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Nielsen Reports 2 in 5 U.S. Households Subscribe to Video Streaming Services

About two in five American households now subscribe to a video streaming service like Netflix, Amazon Prime or Hulu Plus, according to a new report from the media measurement company Nielsen that tracked the penetration of the digital offerings. […] Netflix, which counts 40 million paid subscribers in the United States, ranked at the top in terms of penetration, with about 36 percent of households subscribing to the service in November, Nielsen said Wednesday in its Total Audience Report. Amazon Prime came next at 13 percent during the same period, followed by Hulu Plus at 6.5 percent. – Emily Steel, The New York Times
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