40% of Nordic OTT viewers using ad block services
According to Mediavision over 40% of daily OTT viewers use a service to block ads. The heaviest usage of ad blockers is among the most frequent OTT viewers, ie young men. While usage is increasing rapidly, content providers apply different strategies to counter this trend. Some allow ad block users to consume content without restrictions, whilst others try to limit the users’ experience in one way or another. – Julian Clover, Broadband TV News
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