Tag Archives: report

How will the six new SVOD players use original content?

[Sci-Fi & Fantasy and Crime & Thriller dominate scripted commissions] More than one quarter (27%) of scripted commissions across the six new services are Sci-Fi & Fantasy, followed by Crime & Thriller at 21%. These genres have proved particularly successful for Netflix and Amazon, so it’s not surprising these new competitors have prioritised the genres. HBO Max has Gremlins spin-off Secrets of the Mogwai, while Apple is combining Sci-Fi and Crime with Drama. For Disney+, Children & Family content will dominate alongside Sci-Fi & Fantasy. Disney+ originals are being used to drive early subscriber growth, leveraging well-known brands such as Marvel super-hero titles Loki and The Falcon & the Winter Soldier and Toy Story spin-off Lamp Life. – Broadband TV News » http://dlvr.it/RDGPS3
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Netflix Loses Title as No. 1 Bandwidth-Eating Application

In the Americas, Netflix’s share of downstream traffic for the first six months of 2019 was 12.9% — dropping from last year’s 19.1% share — putting it in third place behind HTTP media streaming and operator-delivered video. That reflects the growing consumption of other streaming options, both paid and free, with the biggest growth coming from operators’ own internet-delivered TV and video services (which accounted for 15% of downstream traffic in the region), per Sandvine. – Todd Spangler, Variety » https://trib.al/Cp8bMqq

Streaming Piracy Remains Constant in Sweden, Despite Boost in Legal Consumption

With more options to stream content legally presenting themselves online, it was hoped that use of unlicensed ‘pirate’ sites would decrease. But in Sweden, where more and more people are indeed subscribing to services like Netflix, the volumes of people visiting pirate sites remains constant at around 20% of the population. – Andy, TorrentFreak » https://ift.tt/2lLe4C1

US broadcasters drop the pilot

Ampere believes that there are several reasons for the migration away from pilots including a rise of the ‘reboot culture’, where previous shows with established audiences negate the need for networks to order pilots and the escalating cost of content. As regards the latter, the analyst pointed out that as some series cost up to $20 million per episode, broadcasters could mitigate costs by ordering fewer pilot episodes. – Joseph O’Halloran, Rapid TV News » https://www.rapidtvnews.com/2019082957137/us-broadcasters-drop-the-pilot.html#ixzz5y4bHSVAP [photo: Ampere Analysis]

Free trials influence over half of OTT video service subscriptions

Parks noted that the recent decline in traditional pay-TV and growing popularity of OTT services have fostered the widespread belief that OTT subscribers are driven by simple economics. Even though it acknowledged that pricing certainly plays a role in decision making, other key reasons including content availability, ability to work with connected entertainment devices, and service features also significantly influence these consumers. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2NajBhf

Americans Want to Pay $21 for All Their Streaming Services Combined, Poll Finds

Many Americans who stream media pay for three services at a collective $37 per month, though the optimum price for wooing far more households to multiple streamers is a combined $21 a month, a new Hollywood Reporter/Morning Consult poll finds. The acceptable range consumers would like to pay for all their streaming offerings is $17 to $27. (The poll uses the Van Westendorp model, which seeks to locate the sweet spot in pricing between what consumers deem “too good to be true” and “too expensive.”) – Paul Bond, The Hollywood Reporter » https://ift.tt/2y6pHGN

Fox News reaches digital heights

Also for the quarter, FOX News Digital bested CNN.com in the multiplatform minute category with nearly 11.8 billion minutes spent, compared to CNN.com’s 8.5 billion. FOX News Digital was up 45% versus the second quarter of 2018 in multi-platform minutes, while CNN.com increased 8%. – Michelle Clancy, Rapid TV News » https://ift.tt/32oOYtw
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