Jeffrey McCall, professor of communication at DePauw University, said these developments show the TV industry is increasingly moving toward the on-demand, online model. […] This means an acceleration in “cord cutters” in the cable industry and could force the providers to break up the expensive “bundles” consumers are forced to buy when they want popular channels like HBO or sports channel ESPN, said McCall. Roger Kay at Endpoint Technology said the new trend is “scaring the carriers” such as Comcast, the dominant cable provider, which fears the hugely profitable cable system will turn into “dumb pipes.” […] This trend has been gradually increasing, and McCall expects a “major shift” within 10 to 15 years. – Rob Lever & Sophie Estienne,AFP news agency via Business Insider

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