Amazon looks for ways to keep consumers glued to Amazon Prime. Are cable channels the ticket?
Amazon is contemplating adding online channels to its Amazon Prime streaming service, according to three media executives who have met with the online shopping giant’s video team. The talks are in the early stages, and no deals are considered imminent. […] Media executives say Brad Beale, Amazon’s vice-president of digital video content acquisition, is the point person in calls trying to gauge interest in licensing channels that Amazon could offer over-the-top rather than showing content piecemeal through on demand streaming and downloads. – Ronald Grover, TheStreet
You must be logged in to post a comment.