Tag Archives: Russ H. Crupnick

College Students ARE Willing To Pay For Streaming Music

The study revealed that 3 out of 4 college students (77 percent) found some feature that would motivate them to pay for a premium music streaming service compared to 46 percent of overall streaming users. […] Despite the perception that college students might only be streaming music, the study showed that they are actually engaging in a variety of ways. Yes, they stream, but they also listen to CDs or their collection of digital downloads. One in five full-time college students bought a CD last year, and 25 percent are still buying paid downloads. – Russ H. Crupnick, Hypebot