Tag Archives: Smart

US advertisers will allocate nearly $7BN to connected TV in 2019

It forecasts that US advertisers will spend almost $7 billion in 2019 on connected TV ads, accounting for nearly 3% of US advertiser outlays. eMarketer forecasts that by 2023, advertisers will devote almost 5% of their paid media budgets to connected TV placements. That said, the PC-based ad market will likely be at the end of 2019 about three times the size of the connected TV ad market. In addition, by 2022, advertisers will spend more than half as much on connected TV as they do on PC-based digital ads. – Editor, Rapid TV News » https://ift.tt/32JkQbl [photo: eMarketer]

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The Two Types of Streaming “Hubs” and Why They Matter

The companies creating hubs like this are, in many cases, the same companies that are offering major subscription streaming services. It seems very unlikely that Apple TV+ will be available through Amazon Channels anytime soon and equally unlikely that Amazon Prime Video will ever be offered via Apple’s TV app. HBO has worked with the hub system, but it’s fair to wonder if HBO Max will follow suit. Plus, there are major streaming companies without hubs: Netflix is not keen to pay any platform taxes, and Disney (which owns Disney+, Hulu, and ESPN+) seems more comfortable with Roku than with Amazon. – Stephen Lovely, The Motley Fool » https://ift.tt/2mbyLru

Roku shares crater over 19% after analyst predicts the cost of streaming devices is going to ‘zero’

After running up over 330% this year, Roku shares have cooled in September. However, even after this week’s drop, the stock is up nearly 690% from its IPO price of $14 a share. The stock has been one of the most volatile among technology companies this month as the battle in digital streaming continues. – Michael Sheetz, CNBC » https://cnb.cx/31I9bd6

Nielsen: 120.6 million US TV homes for the 2019-2020 season

In all the analysis found that there were 120.6 million TV homes in the US for the 2019-20 TV season, with the number of persons age 2 and older in US TV households estimated to be 307.3 million, a 0.6% increase from 2019. The research also identified increases in US Hispanic, Black and Asian TV households due to estimated increases in population growth. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2PkR9Mr

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