Tag Archives: SOVD

How Streaming Provides Advantages and Instills Trust, Pulling From Both Traditional and Digital Advertising

Streaming audio now reaches 43 percent of adults 18-plus per week, according to Nielsen’s Q2 2018 Total Audience Report. On-demand song streaming jumped 45 percent in the first half of 2018, compared with the year before, while video song streaming was up nearly 35 percent, according to Nielsen. Meanwhile, about one-quarter of Americans have listened to a podcast in the last month, Edison Research reports. – Brian Benedik, Adweek » http://bit.ly/2Axf95a
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Disney+ won’t debut any Star Wars movies for streaming

[CEO Bob] Iger also said he doesn’t know how much subscribing to the service will cost. “We haven’t even decided what we’re going to charge for it,” he said. Iger previously said that Disney’s streaming service will be priced below rival Netflix’s monthly rate, which is $11 a month for a standard plan in the US. – Joan E. Solsman, CNET https://cnet.co/2LPqSjV

MobiTV adds second data centre to support streaming video

The [Atlanta] location, operated by Digital Realty, already serves as a point-of-presence for MobiTV’s managed service connectivity and will become a new redundant site for the company’s Sacramento-based data centre, in order to provide greater resiliency for its video delivery service. The site will be available for failover, according to MobiTV, providing the capability to restore service for live programming in as little as one minute. – Michelle Clancy, Rapid TV News http://bit.ly/2GSInRv

Netflix Revises Operating Expenses, Revealing Higher Streaming Costs Than Previously Reported

Under Netflix’s restated results, for the first nine month of 2018 it spent $534 million more on streaming operations than previously reported (an amount representing about 5% of total operating costs for the period). Of that $534 million, 61% — or $328 million — was a reallocation in the international streaming segment. On the restated 2017 expenses, Netflix reallocated $532 million (around 6% of operating costs) to streaming, of which 62% was for international. – Todd Spangler, Variety http://bit.ly/2Rd2kaB

Charter officially releases new Spectrum TV streaming app for Apple TV

The Spectrum TV app was originally slated to launch sometime towards the end of 2018, but that ultimately ended up not being the case due to a series of delays. The Spectrum TV app works when you are connected to your Spectrum internet, allowing you to watch content on your Apple TV with ease and without sign-in. – Chance Miller, 9to5Mac.com http://bit.ly/2F5wk1q

Streaming video will continue to dominate screens as cord cutting accelerates into 2019

Streaming video services already outpace pay TV in U.S. homes with broadband (about 80 percent of all U.S. homes, or about 102 million of the 128 million U.S. homes). More than three-fourths of those homes (76.4 percent) use a streaming service like Netflix, Amazon Prime or Hulu, according to research from The Diffusion Group. – Mike Snider, USA TODAY http://bit.ly/2AuH8Cu

“Black Mirror” isn’t just predicting the future—it’s causing it

Your decisions in interactive films could have many unintended consequences. If Netflix determined that those who immediately chose to kill a family member in “Bandersnatch” would be more likely to enjoy the film Kill Bill Vol 1, then this data could be used to serve you more violent films. Netflix is planning more interactive content in 2019—and it’s already been running interactive kids’ content for years. This will allow them to gather more instinctive behavioral data on a variety of subjects. What if it started serving you programs celebrating a particular political party because of the choices you made in an interactive White House thriller? – Alice Thwaite, Quartz https://trib.al/F8lES5E
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