Tag Archives: Study

Apple TV+, Disney+ adoption to be hindered by limited reach

Apple’s app will initially address only about half of the total US market and, just like Disney, will front up to rivals that have a wider reach. IHS Markit says that for Apple, this could come as a major disadvantage, as various services vie for screen time on the massive number of devices now capable of media streaming. It calculates that a total of 11.5 billion video-streaming-ready products are expected to be connected to the internet worldwide in 2023, up from 8.9 billion in 2018. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2VxcJww

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Almost half of US households subscribing to at least two OTT services

The research also found that 53% of US broadband households subscribe to at least one OTT service and a pay-TV service and nearly three-quarters subscribe to an OTT video service, up from 52% in 2014. Among the OTT video services available in the US, approximately 90 have fewer than 50,000 subscribers and 72 have fewer than 20,000. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2LHrR7g

How will the six new SVOD players use original content?

[Sci-Fi & Fantasy and Crime & Thriller dominate scripted commissions] More than one quarter (27%) of scripted commissions across the six new services are Sci-Fi & Fantasy, followed by Crime & Thriller at 21%. These genres have proved particularly successful for Netflix and Amazon, so it’s not surprising these new competitors have prioritised the genres. HBO Max has Gremlins spin-off Secrets of the Mogwai, while Apple is combining Sci-Fi and Crime with Drama. For Disney+, Children & Family content will dominate alongside Sci-Fi & Fantasy. Disney+ originals are being used to drive early subscriber growth, leveraging well-known brands such as Marvel super-hero titles Loki and The Falcon & the Winter Soldier and Toy Story spin-off Lamp Life. – Broadband TV News » http://dlvr.it/RDGPS3

Netflix Loses Title as No. 1 Bandwidth-Eating Application

In the Americas, Netflix’s share of downstream traffic for the first six months of 2019 was 12.9% — dropping from last year’s 19.1% share — putting it in third place behind HTTP media streaming and operator-delivered video. That reflects the growing consumption of other streaming options, both paid and free, with the biggest growth coming from operators’ own internet-delivered TV and video services (which accounted for 15% of downstream traffic in the region), per Sandvine. – Todd Spangler, Variety » https://trib.al/Cp8bMqq

Subs to keep rising but global pay-TV revenues set to fall

The Pay TV Forecasts Update report found that of the likely additions, China will provide 19 million subs and India 26 million while the US is set to lose 14.4 million pay-TV subscribers between 2018 and 2024, representing a fall of 16% in that period. Simon Murray, principal analyst at Digital TV Research, went as far as to say that the company expects no uplift in the US over the next five years. “Other countries will experience a slowdown – or even some small declines in subscriber numbers – but no other country will match the gloomy projections for the US,” he added. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2AcvHi1

Will Disney Plus Shake Up How Consumers Value Streaming Services?

Once Disney, WarnerMedia and NBCUniversal launch their direct-to-consumer services, customers’ perceived value of incumbent players Netflix, Hulu and Amazon Prime Video will drop significantly, according to a study conducted by Langston Co., a Denver-based behavioral consumer research and consulting firm, shared exclusively with Variety. – Todd Spangler, Variety » https://trib.al/27RRVge
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