Tag Archives: Study

Ampere: VOD driving solo viewing

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New research from Ampere Analysis has found an increasing number of consumers no longer find watching TV with other members of their household particularly of interest. The research goes further to suggest they actively disagree that watching with others is important. – Julian Clover, Broadband TV News » http://dlvr.it/RPM0Ms

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Quarter of US broadband households use free, ad-based OTT services

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25% of US broadband households have watched video on a free, ad-based OTT service in the past 30 days and no single service dominates the market. Among the leaders, 7% of US broadband households use The Roku Channel, 6% use the Pluto TV AVOD service and 6% use Crackle and 31% of the households subscribed to HBO, the market leader in premium channels. While a quarter of the households used an antenna to watch live TV channels, overall just over three-quarters watched live TV channels. – Rapid TV News » https://ift.tt/30wFo7t

Netflix Killer? Disney Plus Growth Not Affecting Competitors Yet

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The first monthly activity report from Apptopia on Disney + engagement shows that despite the very quick rise of Disney+ downloads across mobile and connected TV platforms Netflix and established companies are not loosing any steam. On the other hand Disney is seeing a big impact on its other streaming services Hulu and ESPN+. While Disney + has been downloaded 22 million times since the service launched the other two services have seen dramatic growth as it appears the rising tide or in this case the sudden tsunami has led to s major surge in downloads of Hulu (46%) and ESPN+ (34%) in the month since the launch of Disney+. – Ryan Downey, The Streaming Advisor » https://ift.tt/2qPEEgk

YouTuber PewDiePie Is More Liked Than Lebron James Among Gen Z Males, Study Finds

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The findings come from research firm Morning Consult, which surveyed Gen Z and millennial consumers to gauge sentiment toward influencers. The study found 88% of those surveyed said it’s important for influencers to genuinely care about their interests, which “inspiration,” “aspiration” and “voyeurism” among the top reasons young Americans follow influencers. – Todd Spangler, Deadline Hollywood » https://trib.al/t7qNBF8 [photo:PewDiePie]

Apple TV+, Disney+ adoption to be hindered by limited reach

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Apple’s app will initially address only about half of the total US market and, just like Disney, will front up to rivals that have a wider reach. IHS Markit says that for Apple, this could come as a major disadvantage, as various services vie for screen time on the massive number of devices now capable of media streaming. It calculates that a total of 11.5 billion video-streaming-ready products are expected to be connected to the internet worldwide in 2023, up from 8.9 billion in 2018. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2VxcJww

Almost half of US households subscribing to at least two OTT services

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The research also found that 53% of US broadband households subscribe to at least one OTT service and a pay-TV service and nearly three-quarters subscribe to an OTT video service, up from 52% in 2014. Among the OTT video services available in the US, approximately 90 have fewer than 50,000 subscribers and 72 have fewer than 20,000. – Joseph O’Halloran, Rapid TV News » https://ift.tt/2LHrR7g

How will the six new SVOD players use original content?

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[Sci-Fi & Fantasy and Crime & Thriller dominate scripted commissions] More than one quarter (27%) of scripted commissions across the six new services are Sci-Fi & Fantasy, followed by Crime & Thriller at 21%. These genres have proved particularly successful for Netflix and Amazon, so it’s not surprising these new competitors have prioritised the genres. HBO Max has Gremlins spin-off Secrets of the Mogwai, while Apple is combining Sci-Fi and Crime with Drama. For Disney+, Children & Family content will dominate alongside Sci-Fi & Fantasy. Disney+ originals are being used to drive early subscriber growth, leveraging well-known brands such as Marvel super-hero titles Loki and The Falcon & the Winter Soldier and Toy Story spin-off Lamp Life. – Broadband TV News » http://dlvr.it/RDGPS3
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