Tag Archives: Targeted Ads

Streaming Service Deezer Partners With BandPage To Help Artists Make More Money

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photo: BandPage/Deezer, Forbes

The idea is that [BandPage and Deezer] will use the mountains of data they both collect to present fans with offers from BandPage at what is hopefully the right time to make a sale. Not every listener will get the same offers at the same times, but only those that have been identified as potentially truly interested via some actions they have taken, such as listening to the same artist many times, favoriting several songs, etc. Over 500,000 artists have already set up special offers on BandPage, so the packages are ready to sell, they just need to be shown to the right people at the opportune time. – Hugh McIntyre, Forbes

Google Wants to Change TV Advertising Forever

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In the next few weeks Google will roll out a small but revolutionary TV ad-tracking program, tipped early today at Adweek. The program will utilize Google Fiber, the high-speed internet and TV service now available in Kansas City, Provo and Austin, and rolling out in other markets soon. The long and short of it? Google is about to make the sale of TV ads much more like ads on the web — for better and for worse. Ads will arguably be much more relevant to consumers, but those consumers will also be sacrificing a certain amount of privacy. – Matt Novak, Gizmodo
(Full Story: http://ift.tt/1ARLf25)