Tag Archives: Telstra

Why Telstra TV is doomed to fail

photo: The Sydney Morning Herald

[Telstra] made one flawed decision in selecting the Roku 2: it doesn’t have a built-in tuner. It may seem a stretch to argue, but a short(ish) history lesson on Australia’s internet TV market bears it out. Early attempts to establish streaming services in Australia were largely financial disasters that landed in the hands of administrators or, if they were backed by established entertainment brands, were aborted. […] The secondary device tends to get forgotten and be used only on weekends or holidays rather than being part of the consumer’s daily viewing digest. Furthermore, the technically savvy consumers that might have a fondness for such a gadget would likely know that they can already get the services on the Roku 2 via their smart TV interface, their gaming console or by using a smartphone with Google’s Chromecast. –
Andrew Colley, The Sydney Morning Herald

RIP MOG: Streaming Service With a Long, Strange Journey to Shutter Next Month

photo: Getty Images

[MOG], which has been operating solely in Australia since shutting down elsewhere last year, will cease to exist on Aug. 31, parent company Telstra has announced. Subscribers will no longer have access to their accounts, including music libraries, downloaded songs and playlists, at the end of the month. The MOG app will simply stop working and users are encouraged to delete it. – Billboard

Telstra Taps Roku for New Streaming TV Service

Logo: Worldvectorlogo

Logo: Worldvectorlogo

Telstra is the latest provider to join Roku Powered, a licensing program announced last fall in which pay TV operators tap Roku hardware and customized interfaces to deliver apps and services to the TV. Sky UK, Sky Deutschland and Sky Italia are the other announced Roku Powered partners. Roku is using the program to enter the pay TV arena and to expand beyond its bread-and-butter retail business that counts competitors such as Apple, Google and Amazon. – Jeff Baumgartner, Multichannel News

Streaming Video Alliance Trade Group Launches, Without Netflix or YouTube

A group of 17 service providers, content companies and tech vendors has formed the Streaming Video Alliance, aimed at formulating industry-wide standards and establishing best practices for high-scale Internet video services. Notably, Netflix and YouTube […] are not members of the group. Both companies have invested heavily in their own video-distribution infrastructure, which means they wouldn’t be interested in switching gears to adopt a new architecture defined by an external consortium. The founding SVA members are: Alcatel-Lucent, Charter Communications, Cisco Systems, Comcast, EPIX, Fox Networks Group, Korea Telecom, Level 3 Communications, Liberty Global, Limelight Networks, Inc., Major League Baseball Advanced Media, Qwilt, Telecom Italia, Telstra, Ustream, Wowza Media Systems and Yahoo. […] The group will focus on three initial areas: open architecture, to define specifications for network and cloud-based streaming and caching infrastructure; quality of experience, to create a common approach to defining, measuring, optimizing and reporting quality of the video streaming; and interoperability, to create standards for streaming video. – Todd Spangler,Variety
(Full Story: http://ift.tt/14nHMin )