Tag Archives: Verzion

Google, Facebook, Yahoo And Verizon (And Comcast, AT&T And Twitter) Have Chosen Their…

photo: Ivan Milankovic/Shutterstock, TechCrunch

Google is likely to be the first aggressor. The search giant is reportedly nearing completion on a YouTube video syndication product that fits into its DoubleClick for Publishers (DFP) platform, which would allow its existing display publishers to create new video inventory so Google can then sell it. It’s essentially an AdSense for video, programmatically creating new video inventory for publishers that don’t necessarily create any video content. – Jeff Segal, TechCrunch